Creative effectiveness in a crisis - Orlando Wood

Orlando Wood is the chief innovation officer at System1, and author of the IPA's best-selling book, Lemon. He also happens to be my colleague.

What we cover:

• What is Lemon all about?
• How right-brained attributes in advertising can help long term brand building
• What impact will the Coronavirus have on the left-right brained way we think of the world?
• Should you continue doing the 'Covid-Ads' or should you stick to what you know?
• Can old Ads really be effective? Should brands go into the archives?

Follow me:

• Twitter | @uncensoredCMO
• LinkedIn

Contact me:

• Website | www.uncensoredcmo.com
• Email – jon@uncensoredcmo.com