Copy that works, a copywriting masterclass with Vikki Ross
Uncensored CMO27 Mars 2024

Copy that works, a copywriting masterclass with Vikki Ross

Vikki Ross is a copywriting expert. Having worked for some major brand in the past two decades, she knows a thing or two about branding and tone of voice. This episode is a copywriting masterclass. We start by delving into the principles of great copy, before looking at it in action with our very own Copy Safari (where we go out into the world to find real ads), and then round off by asking the big question; is AI going to replace copywriters?

Links

Timestamps

  • 00:00:00 - Intro
  • 00:00:59 - How Vicki got into copywriting
  • 00:03:53 - Advice for people wanting to get into copywriting
  • 00:07:34 - Why are car ads so bad?
  • 00:09:39 - Is copywriting intimidating?
  • 00:11:26 - Why copywriters need a good brief
  • 00:14:50 - When copy goes wrong
  • 00:18:17 - The principles of great copy
  • 00:23:03 - This sentence has five words
  • 00:25:49 - Power of a six word story
  • 00:26:47 - #CopySafari
  • 00:30:13 - Prime - It’s Right Here
  • 00:31:58 - Nurofen and Nuromol
  • 00:35:28 - Why marketers should work with lawyers
  • 00:38:39 - Uber Eats - Just a tap away
  • 00:41:19 - Subway - Saver Subs
  • 00:43:00 - Lebara Mobile - Blady Blah
  • 00:44:27 - Sacla - Spaghetti You Won’t Forgetti
  • 00:45:56 - Monday.com - Meet your power suite
  • 00:47:32 - TFL - See it, say it, sorted
  • 00:49:42 - Greatest copywriting examples of of recent times
  • 00:52:00 - Vikki’s favourite campaigns she’s worked on
  • 00:55:05 - Will AI take copywriter’s jobs?
  • 01:03:28 - Advice for clients on copy

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(288)

Marketing leadership masterclass with ex WPP President, Karen Blackett CBE

Marketing leadership masterclass with ex WPP President, Karen Blackett CBE

Karen Blackett is one of the most respected leaders in marketing and media. As the former UK President of WPP and former CEO of GroupM UK, she has led through industry change, crisis and growth at the...

23 Sep 54min

How to build a disruptive brand and win over the CFO - Vineet Mehra, Chime

How to build a disruptive brand and win over the CFO - Vineet Mehra, Chime

What happens when a CMO brings the discipline of P&G, private equity and fintech together?Vineet Mehra, CMO of Chime, joins Jon to explain how the challenger bank has disrupted one of the most establi...

16 Sep 49min

What every Marketer needs to know about the future of search - Google’s Sophie Neary

What every Marketer needs to know about the future of search - Google’s Sophie Neary

AI is rapidly changing how people search, shop and discover new brands. So what does that mean for marketers?Sophie Neary has spent the past few years inside Google, giving her a front-row seat to som...

9 Sep 47min

Why uncertainty creates better marketing & what AI will never replace - Dr Margaret Heffernan

Why uncertainty creates better marketing & what AI will never replace - Dr Margaret Heffernan

Dr Margaret Heffernan is one of the world's leading thinkers on uncertainty, leadership and creativity. A bestselling author, entrepreneur and former CEO, her latest book, Embracing Uncertainty, chall...

2 Sep 1h 2min

How Heineken became creative brand of the year - Ali Payne

How Heineken became creative brand of the year - Ali Payne

Ali Payne, CMO of Heineken, joins us to discuss how one of the world's most iconic beer brands became Creative Brand of the Year at Cannes Lions - and what it takes to keep a 150-year-old brand feelin...

26 Aug 45min

Why AI should drive growth, not just efficiency – Najoh Tita-Reid

Why AI should drive growth, not just efficiency – Najoh Tita-Reid

Najoh Tita-Reid, former Chief Growth Officer at Mars Petcare, joins us to discuss why she made the unusual decision to step away from one of the biggest roles in marketing to embark on a self-describe...

19 Aug 55min

How creativity transformed Australia’s No.1 Telecom’s brand - Brent Smart

How creativity transformed Australia’s No.1 Telecom’s brand - Brent Smart

Brent Smart is one of the most respected marketers in the world. After spending more than 20 years in advertising, he made the rare move from agency life to become CMO of NRMA Insurance. Brent's most ...

12 Aug 54min

Why your brand can't afford to be boring - Rebecca Darley, Vodafone Australia

Why your brand can't afford to be boring - Rebecca Darley, Vodafone Australia

Bec Darley, CMO of Vodafone Australia, joins us to discuss what it really takes to grow a challenger brand in one of the world's toughest telecoms markets.From competing against an entrenched duopoly ...

5 Aug 48min

Populärt inom Business & ekonomi

framgangspodden
badfluence
rss-jossan-nina
varvet
rss-borsens-finest
24fragor
avanzapodden
rss-inga-dumma-fragor-om-pengar
uppgang-och-fall
lastbilspodden
bathina-en-podcast
fill-or-kill
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-kort-lang-analyspodden-fran-di
rss-dagen-med-di
tabberaset
svd-tech-brief
borsmorgon
kvalitetsaktiepodden
rss-hos-psykologen