Cannes Lions CEO on the power of creativity, the creator economy and making connections - Simon Cook
Uncensored CMO5 Juni 2024

Cannes Lions CEO on the power of creativity, the creator economy and making connections - Simon Cook

Every year, the advertising industry descend upon the south of France to meet up in Cannes over a glass of rosé to celebrate the power of creativity. So I thought it was about time that I caught up with the CEO of Lions, Simon Cook, to discuss why creativity matters.

The conversation ranges from how can you make the case for creativity in business while budgets are strained, to what you can expect this year from Cannes Lions.

Timestamps

  • 00:00 - Start
  • 01:37 - Origins of Cannes Lions
  • 03:38 - The scale of Cannes Lions
  • 05:19 - Creative marketer of the year
  • 07:16 - State of the Nation research
  • 09:30 - Friction between agencies and clients
  • 12:47 - Jon’s two Cannes Lions with Lucozade
  • 15:15 - The return of humour at Cannes
  • 17:46 - Trends and themes for Cannes Lions 2024
  • 18:39 - Will we see an AI category at Cannes?
  • 20:01 - Big names at Cannes Lions 2024
  • 21:14 - Cannes for creative effectiveness, or just celebrating the craft?
  • 23:56 - Cannes embracing creators
  • 25:27 - Jon’s pitch for a low budget category
  • 27:57 - Advice on how to win a Lion
  • 30:20 - How Simon Cook got the CEO job at Cannes Lions
  • 32:40 - Challenges Simon has faced as CEO
  • 35:09 - Dealing with criticism of Cannes Lions
  • 37:02 - The Cannes Lions legacy
  • 38:06 - Simon’s proudest moment

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(289)

Why marketers are wasting their media budgets - Evan Shapiro

Why marketers are wasting their media budgets - Evan Shapiro

The media landscape has changed faster than most marketing plans have. Evan Shapiro, known as the Media Cartographer for his widely used maps of the media ecosystem, joins Uncensored CMO to explain wh...

30 Sep 59min

Marketing leadership masterclass with ex WPP President, Karen Blackett CBE

Marketing leadership masterclass with ex WPP President, Karen Blackett CBE

Karen Blackett is one of the most respected leaders in marketing and media. As the former UK President of WPP and former CEO of GroupM UK, she has led through industry change, crisis and growth at the...

23 Sep 54min

How to build a disruptive brand and win over the CFO - Vineet Mehra, Chime

How to build a disruptive brand and win over the CFO - Vineet Mehra, Chime

What happens when a CMO brings the discipline of P&G, private equity and fintech together?Vineet Mehra, CMO of Chime, joins Jon to explain how the challenger bank has disrupted one of the most establi...

16 Sep 49min

What every Marketer needs to know about the future of search - Google’s Sophie Neary

What every Marketer needs to know about the future of search - Google’s Sophie Neary

AI is rapidly changing how people search, shop and discover new brands. So what does that mean for marketers?Sophie Neary has spent the past few years inside Google, giving her a front-row seat to som...

9 Sep 47min

Why uncertainty creates better marketing & what AI will never replace - Dr Margaret Heffernan

Why uncertainty creates better marketing & what AI will never replace - Dr Margaret Heffernan

Dr Margaret Heffernan is one of the world's leading thinkers on uncertainty, leadership and creativity. A bestselling author, entrepreneur and former CEO, her latest book, Embracing Uncertainty, chall...

2 Sep 1h 2min

How Heineken became creative brand of the year - Ali Payne

How Heineken became creative brand of the year - Ali Payne

Ali Payne, CMO of Heineken, joins us to discuss how one of the world's most iconic beer brands became Creative Brand of the Year at Cannes Lions - and what it takes to keep a 150-year-old brand feelin...

26 Aug 45min

Why AI should drive growth, not just efficiency – Najoh Tita-Reid

Why AI should drive growth, not just efficiency – Najoh Tita-Reid

Najoh Tita-Reid, former Chief Growth Officer at Mars Petcare, joins us to discuss why she made the unusual decision to step away from one of the biggest roles in marketing to embark on a self-describe...

19 Aug 55min

How creativity transformed Australia’s No.1 Telecom’s brand - Brent Smart

How creativity transformed Australia’s No.1 Telecom’s brand - Brent Smart

Brent Smart is one of the most respected marketers in the world. After spending more than 20 years in advertising, he made the rare move from agency life to become CMO of NRMA Insurance. Brent's most ...

12 Aug 54min

Populärt inom Business & ekonomi

framgangspodden
badfluence
rss-jossan-nina
varvet
rss-borsens-finest
24fragor
rss-inga-dumma-fragor-om-pengar
uppgang-och-fall
avanzapodden
lastbilspodden
bathina-en-podcast
fill-or-kill
tabberaset
rss-kort-lang-analyspodden-fran-di
kapitalet-en-podd-om-ekonomi
svd-tech-brief
kvalitetsaktiepodden
rss-dagen-med-di
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon