The Chris Voss Show Podcast – Pattern Breakers: Why Some Start-Ups Change the Future by Mike Maples Jr, Peter Ziebelman

Pattern Breakers: Why Some Start-Ups Change the Future by Mike Maples Jr, Peter Ziebelman https://amzn.to/4bQrwrx Based on extensive research and real-world examples, this book upends accepted wisdom about how to achieve success when launching a startup or creating a new product. The breakthrough concepts of Pattern Breakers come from the observations of Mike Maples Jr., a seasoned venture capitalist, who noticed something strange. Start-ups like Twitter, Twitch, and Lyft had achieved extraordinary success despite their disregard for “best practices.” In contrast, other startups deemed highly promising often failed, even when they seemed to do everything right. Seeking answers, Maples and coauthor Peter Ziebelman set out to discover the hidden forces that drive extraordinary start-up success. Pattern-breaking success, they reveal, demands a different mindset and actions to harness developments others miss or that may, at first, seem crazy. Pattern Breakers is filled with firsthand storytelling about initial interactions with some of the most transformative start-ups of recent times. Maples and Ziebelman challenge us to rethink how to transcend the ordinary and achieve the extraordinary. About the author Mike Maples, Jr. is an entrepreneur, venture capitalist, and author. He is focused on backing the founders of startup companies at the very beginning of their startup journeys. As a co-founding partner at Floodgate, he’s been on the Forbes Midas List eight times for his investments in companies such as Twitter, Twitch, Okta, Outreach, Rappi, Chegg, and Applied Intuition. Maples co-authored Pattern Breakers, which entrepreneurship thought leader Steve Blank calls “the most important book on startups in the last ten years.” He additionally hosts a podcast and newsletter, which explore the pivotal role of pattern-breaking founders in reshaping business and culture in the 21st Century.