The President Of Amy's Kitchen On Finding Your Purpose And Figuring Out The Right Company To Work For

The President Of Amy's Kitchen On Finding Your Purpose And Figuring Out The Right Company To Work For

Xavier Unkovic is the President of Amy’s Kitchen, a family owned, privately held company founded in 1987 that manufactures organic and non-GMO convenience and frozen foods. Amy’s Kitchen employs around 2,400 people in California, Oregon, and Idaho and their products are sold all around the country. Prior to Amy’s Kitchen Xavier was the Global President of Mars Drinks, a company known for brands like M&Ms, Uncle Ben’s, Dove, and Orbit.

When asked how he was able to make his way up to the president of a company Xavier said it was a combination of hard work, great mentors and coaches, a love for the work he is doing, and the ability to surround himself with great people. He says being a leader is not about knowing it all.

“I keep saying to my managers, when you go to school, we teach you at school to have all the answers and it's pretty damaging when it comes to the future at work where at work, it's not about having the answers, it's about providing the answers together. Not you, as a manager, having all the answers for your people but working it out with your people, being all together, working towards a solution, not having all the answers yourself.”

A lot of people wonder how to find the right job, one that they will enjoy, keep them engaged, and one that will allow them to fulfill a purpose. Xavier believes a big part of finding the right company to work for is defining your personal self purpose--why do you believe you exist? What makes you happy? What do you strive for? If you can define your self purpose it will be a lot easier to find the company and the role that’s right for you.

But what if you don’t know what that purpose is yet? Xavier shares that he didn’t find his own driving purpose until he was 40 years old. He said in order to get to that point he had to put his thoughts and emotions down on paper and he was able to use his time at the job he had at the time to define, grow, and develop that sense of purpose before ultimately finding Amy’s Kitchen.

He also said he had some fantastic mentors who helped him through the process of finding his purpose and passion in life.

For people who don’t have a sense of purpose in their current role or at their current company, Xavier suggests, “If you're not happy, do something, for sure. Quit, I don't know. But do something. Try to really understand which company will make you strive. Sometimes it's not about the company, it's about the boss. Sometimes you can be in the right place as a company but you don't have the right manager. So my advice when it's the case of the manager, is try to have a conversation with the manager. Often, people quit because they believe the managers do not care about them and they don't invest into the relationship. My advice would be, sit down with your manager and tell them how it's impacting you. If the case is your manager is engaging you and not the company but I would definitely give the advice to everyone to select the company they want to work for, not just go for the paycheck. Life is too short, life is too short.”


What you will learn in this episode:

  • Xavier’s leadership journey and how he became president of a company
  • Why finding your personal self purpose is so important
  • The story behind how Amy’s Kitchen started
  • What to do if you don’t find purpose in your current position
  • Why Xavier never starts his day by reading emails
  • What Xavier does when an employee comes to him and says they are not fulfilled at work

Contact:

LinkedIn: https://www.linkedin.com/in/xavier-unkovic-6300169

Amy’s Kitchen: https://www.amys.com/

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Sparks: Make Work More Human: Breaking Assumptions About Work and How Employee Experience Can Make or Break Your Workforce

Sparks: Make Work More Human: Breaking Assumptions About Work and How Employee Experience Can Make or Break Your Workforce

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19 Sep 10min

Patrick Lencioni Shares What Separates Great Leaders From the Rest

Patrick Lencioni Shares What Separates Great Leaders From the Rest

Leadership may come with titles, pay, and freedom, but it also demands sacrifice, and too often, leaders forget this truth. When they do, organizations slip into coddling cultures, unclear values, and employees unprepared for the realities of work. In this episode, Patrick Lencioni, CEO of The Table Group and bestselling author of The Five Dysfunctions of a Team and Working Genius, breaks down what leadership really requires and why so many organizations get it wrong. We explore why true leadership is rooted in service, clarity, and accountability, not perks or comfort, and caution against the dangers of companies trying to be “everything to everyone.” We also explore the balance between inclusion and responsibility, the widespread misuse of psychological safety, and how overemphasizing well-being can unintentionally weaken resilience. This conversation is a reminder that leaders must be brutally clear about values, hire for humility, hunger, and smarts, and embrace discomfort as the foundation for growth and long-term success.   ________________ Start your day with the world’s top leaders by joining thousands of others at Great Leadership on Substack. Just enter your email: ⁠⁠https://greatleadership.substack.com/

15 Sep 53min

Sparks: 8 Attributes You Need to Be a Vulnerable Leader (According to Over 100 CEOs)

Sparks: 8 Attributes You Need to Be a Vulnerable Leader (According to Over 100 CEOs)

What makes vulnerability in leadership powerful, but also dangerous? Leaders often confuse vulnerability with simply admitting mistakes or showing emotions. But without the right foundation, being “open” can backfire, leaving you looking weak or incompetent instead of inspiring trust. In today’s Leadership Spark, the spotlight is on the eight attributes of vulnerable leaders, distilled from my conversations with over 100 global CEOs. The discussion reveals that vulnerability on its own isn’t enough. It has to be paired with strong leadership qualities. We’ll unpack the three crucial attributes leaders need, such as competence, self-confidence, and motivation. You’ll hear real-world stories from failed $150M bets to CEOs battling panic attacks that show how uncomfortable but necessary vulnerability is.   ________________ Start your day with the world’s top leaders by joining thousands of others at Great Leadership on Substack. Just enter your email: ⁠⁠https://greatleadership.substack.com/

12 Sep 14min

What Mercer’s CEO Reveals About Work Ethic, Cultural Trends, and the Future of Work

What Mercer’s CEO Reveals About Work Ethic, Cultural Trends, and the Future of Work

What does it really take to reach the top of an organization? Beyond the glossy titles and corner offices lies a culture of sacrifice, long hours, and relentless client demands that shape modern leadership. In this episode, we sit down with Pat Tomlinson, CEO of Mercer, to explore the realities of work culture, the growing “996” trend of long hours, and the sacrifices it takes to rise to senior leadership. Pat shares candid reflections on his own work ethic and why hard work, visibility, and flexibility remain cornerstones for career growth, particularly in professional services. From there, the conversation expands into major workplace shifts—declining birth rates, longevity risk, and the mounting pressures on healthcare and retirement systems. We also discuss the war for talent, the evolving role of employee experience and wellness programs, and the balance between organizational support and individual accountability. Finally, we explore AI’s impact on work, why productivity gains require redesigning jobs rather than bolting on technology, and the cultural challenges leaders face in adopting these tools.   ________________ Start your day with the world’s top leaders by joining thousands of others at Great Leadership on Substack. Just enter your email: ⁠⁠https://greatleadership.substack.com/

8 Sep 57min

Sparks: Humans, Not Tools: How Employee Experience Can Unlock Engagement and Bring Humanity Back to the Workplace

Sparks: Humans, Not Tools: How Employee Experience Can Unlock Engagement and Bring Humanity Back to the Workplace

We often talk about employee engagement, but before that comes something deeper: experience itself. Just like we invest our own time and money into personal experiences that create lasting memories, employees evaluate their organizations through the experiences they have at work. The problem? For over a century, companies have designed work as if humans were robots—linear, rigid, process-driven, and void of humanity. From definitions of “manager” as “slave driver” to “employee” as “cog,” the very language of work reveals how broken the system has been. But times have changed. In today's Leadership Spark, we'll unpack the true meaning of experience at work and why it’s become the defining factor of the future workplace. If organizations want to attract, retain, and inspire talent, they must redesign around humanity, not utility. This episode explores why experience is the missing link between engagement and performance, and how leaders can bring humanity back to work.   ________________ Start your day with the world’s top leaders by joining thousands of others at Great Leadership on Substack. Just enter your email: ⁠⁠https://greatleadership.substack.com/

5 Sep 9min

Is The Future of Work Ready for AI? Balancing AI’s Potential and Risks with GoTo’s Chief Commercial Officer

Is The Future of Work Ready for AI? Balancing AI’s Potential and Risks with GoTo’s Chief Commercial Officer

AI is shaping the future of work, no doubt, but are organizations truly ready to harness its full potential? Beyond the hype, leaders are grappling with challenges around AI adoption, cultural resistance, and the fear of losing human judgment in the process. What do leaders need to know about balancing AI’s promise with its pitfalls? In this episode, Peter Mahoney, Chief Commercial Officer at GoTo (formerly LogMeIn), reflects on decades of technology transformation and what it reveals about today’s AI moment. We explore why AI feels both overhyped and underutilized, the gap between IT leaders and employees, and how workplace culture influences adoption. Peter highlights where AI already delivers real productivity gains—from virtual assistants enhancing customer experience to tools that accelerate workflow integration and employee training. At the same time, he warns about the risks of over-reliance, AI limitations, and the need for leaders to protect critical thinking in their organizations. You’ll gain a clear view of how leaders can use AI responsibly to innovate, protect culture, and guide the future of work. ________________ Start your day with the world’s top leaders by joining thousands of others at Great Leadership on Substack. Just enter your email: ⁠⁠https://greatleadership.substack.com/

1 Sep 1h

Sparks: The Global Citizen Mindset: How Leaders Should Learn to Break Beyond and Expand their Borders

Sparks: The Global Citizen Mindset: How Leaders Should Learn to Break Beyond and Expand their Borders

What if your leadership skills were truly borderless? Could you step into any culture, any team, anywhere in the world—and still thrive? That’s the challenge and opportunity of developing a Global Citizen mindset, one of the most crucial traits for leaders today. In today’s Leadership Spark, I share why the Global Citizen mindset is a non-negotiable skill for modern leaders. I tell the story of a remarkable CEO who defied cultural limitations in Morocco, built her career across multiple countries, and earned the nickname “Water Lady” for brokering a major deal between Saudi Arabia and the U.S. We explore how leading in different cultures teaches unique lessons—like patience in Japan or entrepreneurship in the U.S.—and why cultural blind spots, such as Disney’s failed “Euro Disney” launch, can sink even the strongest brands. You can’t lead a world-sized organization without a world-sized mindset. Check out what it means to build this mindset in this episode.   ________________ Start your day with the world’s top leaders by joining thousands of others at Great Leadership on Substack. Just enter your email: ⁠⁠https://greatleadership.substack.com/

29 Aug 5min

What a Skydiving Hall of Famer Can Teach Leaders About Turning Risk Into Opportunity

What a Skydiving Hall of Famer Can Teach Leaders About Turning Risk Into Opportunity

In business and in life, the most dangerous risk you can take is avoiding risk altogether. Whether it’s leading a team, making strategic investments, or navigating unpredictable markets, risk is always present, yet most leaders misunderstand how to harness it. In this episode, Jim McCormick, best-selling author (The First Time Manager, The Power of Risk) and founder of the Research Institute of Risk Intelligence, shares lessons from 5,590 skydives, high-stakes political decision-making, and years of advising executives on building “risk intelligent” organizations. He breaks down why people are naturally risk-averse, the two-part “Risk Equation” leaders must master, and how to balance instigators and mitigators for optimal decision-making. You’ll learn how to assess opportunities using ideal, most likely, and worst-case scenarios, implement “Possibility of Success Enhancement Measures” (POSSUMS) to improve outcomes, and set guardrails that encourage innovation without micromanagement. Jim also explores how to measure personal and team Risk Quotients, create cultures that reward constructive risk-taking—even when initiatives fail—and avoid the trap of over-relying on AI for critical decisions.   ________________ Start your day with the world’s top leaders by joining thousands of others at Great Leadership on Substack. Just enter your email: ⁠⁠https://greatleadership.substack.com/

25 Aug 52min

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