Why You Shouldn't Focus On Your Competition in 2021

Most of my life is spent working with teams in companies – helping grow leaders at all levels. I hear so much talk about "our competitors" and "how hard it is to win in these tough times" and that "the market’s shrinking." Thinking about your competition is a waste of time and a loss of minutes that you could be using to innovate and arrive at new forms of excellence. Every minute you spend worrying about and benchmarking your peers is a moment you’ve stolen from innovation, building a...