Fr 3/31 - $100 Million Brew Bucks | Google Is Going Trans | Profiting From Pigeon Poop
Ad Nerds31 Mars 2023

Fr 3/31 - $100 Million Brew Bucks | Google Is Going Trans | Profiting From Pigeon Poop

In this episode of the Ad Nerds podcast, host Spanky Moskowitz discusses Heineken's $100 million marketing budget for their new low-calorie lager and what small business owners can learn from it. He also talks about the growth of chat GPT and the potential impact of AI on jobs, as well as Google's new Ads Transparency Center. In addition, he highlights a creative marketing campaign by Take 5 Carwash that uses pigeon poop to give away free car washes and build brand awareness. Throughout the episode, Spanky offers insights and advice for marketers and small business owners.

Key moments:

  • Heineken's $100 million marketing budget for their new low-calorie lager (0:01) https://youtu.be/MnXJnZLi0G
  • Lessons small business owners can learn from Heineken's approach (1:56)
  • The impact of AI on jobs, as predicted by a Goldman Sachs report (5:56) https://www.cnet.com/google-amp/news/generative-ai-could-impact-300m-jobs-goldman-sachs-predicts/
  • Google's new Ads Transparency Center (7:49)
  • Take 5 Carwash's creative marketing campaign that uses pigeon poop to give away free car washes (10:03) https://youtu.be/dAlGsEcAKTM

Thanks for tuning in to the Ad Nerds Podcast, the go-to source for people who spend money on advertising!

Avsnitt(55)

#78: Crafting Effective Campaigns and Leveraging Digital Platforms

#78: Crafting Effective Campaigns and Leveraging Digital Platforms

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#77 - Navigating AI and IP and How To Stay Out Of Trouble

#77 - Navigating AI and IP and How To Stay Out Of Trouble

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#76 - Maximizing Your Brand's Impact: Creative Strategies, Overcoming Digital Hurdles, and Building Customer Loyalty

#76 - Maximizing Your Brand's Impact: Creative Strategies, Overcoming Digital Hurdles, and Building Customer Loyalty

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14 Juni 202423min

#75 - Finding Your Right Audience, Brand V Marketing, How To Move A Massive Following and More

#75 - Finding Your Right Audience, Brand V Marketing, How To Move A Massive Following and More

Welcome to the Ad Nerds Podcast, the only show in the world where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-yea...

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We 5/15 - Apple Flops | Smart Tech = Dumb Humans | What's Your Plan B

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On today's episode Spanky dives into breaking news, major ad blunders, and insightful marketing tips. Netflix shocks the TV world by landing a deal to broadcast live NFL games on Christmas, marking a ...

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We 6/28 - Hitting Pause For Cancer Treatment

We 6/28 - Hitting Pause For Cancer Treatment

In the June 28, 2023 episode of the Ad Nerds Podcast, Spanky Moskowitz, a veteran of the advertising industry, took a different route from the usual ad industry news. Instead, he chose to use the plat...

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Tu 6/27 - Apple Loves Outsiders | Is Pride A PR Move | AI Travel Meets Real World Luggage

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In today's episode of the Ad Nerds Podcast, host Spanky Moskowitz takes listeners on a whirlwind tour of the advertising industry, touching on everything from how Apple is leveraging outsider perspect...

27 Juni 202312min

Mo 6/19 - Hallucinating Growth | Dupe Culture Helps Brands | The State Of State Of Advertising

Mo 6/19 - Hallucinating Growth | Dupe Culture Helps Brands | The State Of State Of Advertising

In this riveting episode of the Ad Nerds Podcast, host Spanky Moskowitz navigates listeners through the intricate maze of the advertising industry. The episode starts off by exposing the pitfalls of p...

19 Juni 202313min

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