Tu 5/2 - Experiential Marketing | Poke Fun At Rivals | Build Your LinkedIn Network | Nice Beaver

In the Ad Nerds podcast episode, the host, Spanky Moskowitz, discusses how experiential marketing is getting a boost from AI, how Olliv, a new cryptocurrency exchange, launched its first national campaign targeting everyday people by poking fun at Tech bros, Amazon's new approach to NFL advertising, and how small businesses can utilize LinkedIn to effectively connect with their ideal followers. Additionally, a campaign by Mr. President for Whitman's Woodsmen whiskey featuring hardworking beavers has gained attention on social media.

Key moments:

• Experiential marketing is incorporating AI to collect on-site visitor data and track the sentiment of event goers in real-time (2:09)
• Olliv launched its first national campaign targeting everyday people by poking fun at Tech bros in their effort to make crypto investing less complicated and more accessible (5:22)
• Amazon is promoting its ad-supported free app, Freevee, and is now able to target ads during NFL games (10:45)
• Small businesses can utilize LinkedIn to strategically connect with their ideal followers and turn them into customers (14:13)
• A campaign by Mr. President for Whitman's Woodsmen whiskey featuring hardworking beavers has gained attention on social media (18:43)

Links:

• AI Brings Performance Marketing to Experiential Strategies: https://adage.com/article/marketing-news-strategy/ai-brings-performance-marketing-experiential-strategies/2491626
• Crypto Brand Olliv Spoofs Tech Bros in First Campaign: https://adage.com/article/cmo-strategy/crypto-brand-olliv-spoofs-tech-bros-first-campaign/2398141
• Amazon Tackles NFL Advertising, and You Win: https://adage.com/article/special-report-newfronts/amazon-newfronts-freevee-nfl-ad-targeting-and-measurement-updates/2491901
• 10 Tips for Building Your LinkedIn Network and Sales: https://www.socialmediaexaminer.com/how-to-use-linkedin-to-build-a-valuable-network-of-professionals/
• The Woodsman Whisky Puts Hard-Working Beavers in Its TV Ad: https://brandingforum.org/news/the-woodsman-whisky-puts-hard-working-beavers-in-its-tv-ad/