SEO Explained: Part Two

On the second episode of Based on a True Story we're joined by our Marketing Director, Lesley Goodaker. We discuss what SEO can truly do for a small business and Google's newest BERT update (1:45-5:30) - Relevance, distance and prominence (5:30-15:00) - using GMB to your advantage and some practical tips (15:00-20:30.)

Thanks for tuning in!