Ep. 243 Sara Norell (Systembolaget AB) on the Swedish alcohol monopoly system and consumer trends

Ep. 243 Sara Norell (Systembolaget AB) on the Swedish alcohol monopoly system and consumer trends

In this episode, which is part of the wine2wine series “Let’s Talk Wine Biz,” Monty Waldin interviews Sara Norell, Director of Assortment, Purchasing, and Supply Chain at Systembolaget AB, the Swedish alcohol monopoly. Sara tells Monty about her career: her beginnings in the hotel business as a sommelier and her current position at Systembolaget. Sara provides useful insights into the way the Swedish liquor board operates in comparison with other national alcohol boards such as those in Canada. She talks about Systembolaget’s commitment to alcohol awareness and to organic wines. In particular, Sara presents some interesting demographics about organic wines in Sweden. Tune in to learn more about the Swedish wine market and their monopoly system.

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Ep. 2593 Soil, Vocations for Sangiovese and Vinitaly 2026 Preview | Ask Me Anything with Attilio Scienza

Ep. 2593 Soil, Vocations for Sangiovese and Vinitaly 2026 Preview | Ask Me Anything with Attilio Scienza

Welcome to Episode 2593 of the Italian Wine Podcast and the first episode of Ask Me Anything with Professor Attilio Scienza! Today’s topic(s):  The topics discussed on today’s show include Profess...

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Ep. 2592 Cormòns: Austro-Hungarian Heritage, Slovenian Culture & Friulian Hospitality with Mitja Sirk | Wine, Food & Travel with Marc Millon

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Welcome to episode 2592 of the Italian Wine Podcast and episode 228 of Wine, Food & Travel with Marc Millon. In this episode, Marc speaks with Friulian winemaker and sommelier Mitja Sirk about Cormòns...

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Ep. 2591 The U.S. Wine Subscription Market with Emily Yuhas | Masterclass US Wine Market

Ep. 2591 The U.S. Wine Subscription Market with Emily Yuhas | Masterclass US Wine Market

Welcome to Episode 2591 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald is in conversation with Emily Yuhas, CEO and co-founder of Awtomic, to discuss subscription and membership serv...

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Ep. 2590 Inside the Malaysian Wine Market: Key Cities, Culture & Consumer Profile with KC Tay | Asia Wine Market

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Welcome to the Asia Wine Market and Episode 2590 of the Italian Wine Podcast. In this episode, Roza Zharmukhambetova interviews the wine consultant, educator, and champion of Malaysia's wine scene, KC...

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Ep. 2589 Beyond the Decline: how U.S. 21–39 year-olds really see wine | wine2wine Vinitaly Business Forum

Ep. 2589 Beyond the Decline: how U.S. 21–39 year-olds really see wine | wine2wine Vinitaly Business Forum

Welcome to episode 2589 of the Italian Wine Podcast from wine2wine Vinitaly Business Forum 2025, Beyond the Decline: how U.S. 21–39 year-olds really see wine. Speaker: John Gillespie, Moderator: Ryan...

24 Jan 29min

Ep. 2588 The Rhetoric of Wine | The Art of Wine Storytelling with Ryan Robinson

Ep. 2588 The Rhetoric of Wine | The Art of Wine Storytelling with Ryan Robinson

Welcome to Episode 2588 and Episode 6 of The Art of Wine Storytelling with Ryan Robinson. In this episode, Ryan explores the rhetoric of wine, breaking down three chapters of his book The Art of Wine ...

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Ep. 2587 Stephanie Johnson IWE interviews Rosanna Petrozziello & Carla Giusy Favati of Cantine I Favati in Campania | Clubhouse Ambassadors' Corner

Ep. 2587 Stephanie Johnson IWE interviews Rosanna Petrozziello & Carla Giusy Favati of Cantine I Favati in Campania | Clubhouse Ambassadors' Corner

Welcome to Clubhouse’s Ambassadors’ Corner and Episode 2587 of the Italian Wine Podcast. In this episode, Stephanie Johnson IWE is in conversation with Rosanna Petrozziello and Carla Giusy Favati of I...

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Ep. 2586 Richard Hough Part 2 | Everybody Needs A Bit Of Scienza

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Welcome to Episode 2586 of the Italian Wine Podcast and Everybody Needs a Bit of Scienza, where Professor Attilio Scienza takes questions from the international wine community and answers them in his ...

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