Ep. 782 Multisensory Expanding The Wine Communication Toolkit | Wine2Wine 2021 Recorded Sessions

Episode 782 – Multisensory: expanding the wine communication toolkit - Sarah Heller MW and Margareth Henriquez. These sessions were recorded through Swapcard at the Wine2Wine 2021 Business Forum and are being replayed here on the Italian Wine Podcast! Wine2Wine is an international wine business forum, and has been held annually in Verona, Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About today’s session: Verbal communication about wine, broadly treated like the default, has its limits, potentially hindering our ability to reach new customers and capture their imaginations, particularly as the market for wine expands into new regions and cultural contexts. Non-verbal communication about wine, while not yet mainstream, is being employed by different players within the wine industry to intriguing effect. The session will feature two major examples of non-verbal sensory content related to wine, exploring lessons learned and impacts on the relevant wines/brands. More about Sarah Heller MW: Sarah Heller MW is a wine expert, visual artist and television host based in Hong Kong. At 31, she is Asia-Pacific’s youngest Master of Wine. Sarah created Radix, a branded platform that endeavours to engage a new generation of wine lovers in Asia and beyond through projects. Aside from all this, she is a partner and buyer for the Almásy Collection of wines; brand ambassador and design collaborator for Lucaris Crystal; she is a Vinitaly International Academy faculty member; the wine editor for Asia Tatler; chairman of WINE100, China’s largest wine competition; and a host of the television series Wine Masters. Independently, she is the creator of an art series called Visual Tasting Notes, as well as a series of educational videos that has reached nearly 5 million students. She is frequently invited to speak on topics such as the Asian wine market as well as wine marketing and E-commerce. In 2019, she was made a member of the judging committee of the IWSC If you want to learn more you can by visiting: Facebook: www.facebook.com/profile.php?id=316342 Instagram: @sarahhellermw Twitter: @SarahHellerMW LinkedIn: www.linkedin.com/in/sarah-heller-mw-96a9713/ Website: sarahheller.com/ More about Margareth Henriquez: Margareth Henriquez, better known as Maggie, is a seasoned professional with over 42 years of experience, 31 of which she has spent as President and/or CEO of multinational or global companies in Venezuela, Mexico, Argentina and now France. Since 2009 she has been President and CEO of the House of Krug in Reims, France. Krug is the first and still unique Champagne House to create only Prestige Champagnes every year since it was founded in 1843. If you want to learn more you can by visiting: Facebook: www.facebook.com/KRUGChampagne Instagram: @krugchampagne Twitter: @Krug LinkedIn: www.linkedin.com/in/margareth-mag…ez-phd-6824a7aa/ To find out more about the forum visit: wine2wine.net/?lang=en Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!