Building a Culture of Continuous Discovery (with Cindy Alvarez, Author "Lean Customer Development" & Director Customer Research @ GitHub)

Building a Culture of Continuous Discovery (with Cindy Alvarez, Author "Lean Customer Development" & Director Customer Research @ GitHub)

An interview with Cindy Alvarez. Cindy is Director of Customer Research at GitHub, the world's leading software development platform. Cindy has long experience in customer research with GitHub, Yammer, Microsoft and Kissmetrics. She also wrote the leading book on customer research, 2014's Lean Customer Development which aims to guide teams to build products their customers need.

We speak about a lot, including:

  • What it's like doing customer research with the world's largest community of software engineers
  • The importance of testing your customer interview questions and working out what does and doesn't work
  • The importance of empathy, keeping down-to-earth and being someone customers feel comfortable talking to
  • Whether a Bachelor's in Psychology helps her to play mind games with her subjects (mwahahaha)
  • Why she wrote the book, how she did it, and whether she's going to write another one
  • How to answer some of the common objections to customer interviews, and how ensure you can build a culture of speaking with customers directly
  • How to optimise for Continuous Discovery and ensure you get a flow of customer feedback and learning

And much more!

Avsnitt(269)

The State of B2B Product Management (with me, Saeed Khan and guest host Janna Bastow)

The State of B2B Product Management (with me, Saeed Khan and guest host Janna Bastow)

On this episode, we try something a little different. ProdPad and Mind the Product co-founder Janna Bastow joins as guest host to interview me and Saeed Khan about our recently released research repor...

2 Apr 1h 6min

CPO Stories: Nick Kenn - Winmau

CPO Stories: Nick Kenn - Winmau

On this episode, I speak with Nick Kenn, interim Chief Product Officer at Winmau, the world's leading darts brand. Nick's career spans companies such as Betfair and Redbubble, and he now operates in i...

26 Mars 55min

Dan Olsen - Vibe Coding: The New Product Team Superpower? (with Dan Olsen, Product Management Trainer and Author “The Lean Product Playbook“)

Dan Olsen - Vibe Coding: The New Product Team Superpower? (with Dan Olsen, Product Management Trainer and Author “The Lean Product Playbook“)

In this episode, I speak with returning guest Dan Olsen, product management trainer, consultant, speaker, and author of The Lean Product Playbook. We go deep into the rise of "vibe coding" and what it...

5 Mars 1h 8min

Hugo Alves - Let's Get Real About Synthetic Users (with Hugo Alves, Co-founder @ Synthetic Users)

Hugo Alves - Let's Get Real About Synthetic Users (with Hugo Alves, Co-founder @ Synthetic Users)

On this episode, I speak to Hugo Alves, co-founder of Synthetic Users, about one of the most controversial topics in modern product development: using generative AI to simulate users for research and ...

21 Feb 1h 4min

CPO Stories: Jessica Hall - Just Eat Takeaway

CPO Stories: Jessica Hall - Just Eat Takeaway

In this episode, I speak with Jessica Hall. Jess is the Chief Product Officer at Just Eat Takeaway, a global leader in the on-demand delivery space. With a professional pedigree that includes leadersh...

27 Jan 48min

Michele Hansen - Standing up for User Research in the Age of AI (with Michele Hansen, Founder @ Geocodio & Author “Deploy Empathy“)

Michele Hansen - Standing up for User Research in the Age of AI (with Michele Hansen, Founder @ Geocodio & Author “Deploy Empathy“)

In this episode, I'm joined by the returning Michele Hansen, co-founder and CEO of Geocodio and author of Deploy Empathy, now out with a second edition. Michele brings deep experience as a former prod...

30 Dec 202556min

Tim Herbig - Stop Making Alibi Progress & Start Making REAL Progress (with Tim Herbig, Product Management Coach & Author of “Real Progress“)

Tim Herbig - Stop Making Alibi Progress & Start Making REAL Progress (with Tim Herbig, Product Management Coach & Author of “Real Progress“)

On this episode, I speak to Tim Herbig, long-time product management coach, speaker, and author of the new book "Real Progress". Tim has worked with companies like StepStone, Chrono24, Deutsche Teleko...

5 Dec 202555min

CPO Stories: Sean O'Neill - Syncron

CPO Stories: Sean O'Neill - Syncron

On this episode, I speak to Sean O'Neill. Sean is the Chief Product & Technology Officer at Syncron, and an executive product leader with a storied career spanning companies like Amazon, Tesco, and Gf...

10 Nov 202550min

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