Aligning your Positioning & the Myth of Product Market Fit (with April Dunford, Positioning Consultant & Author "Obviously Awesome")

Aligning your Positioning & the Myth of Product Market Fit (with April Dunford, Positioning Consultant & Author "Obviously Awesome")

An interview with April Dunford. April is a Positioning Consultant and author of 2019's "Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It".

We speak about a lot, including:

  • The origin of "Obviously Awesome", why she self published and how publishers don't like "doing" books
  • How taking over a failing product and repositioning made it a success, and showed her the power of good positioning for the exact same product
  • How conferences and publishers reacted in horror at the concept of positioning content, and how it's swung back into fashion these days
  • The shocking story of what happened when she asked a real author for advice and what they said about her book
  • The problem with "fill in the blanks" positioning statements and why they won't help, and might harm
  • The importance of positioning against your actual competition and not just your direct competitors
  • Why Product Market Fit doesn't exist, isn't operationally useful, and is a VC pipe dream
  • The importance of creating a market point of view story to help land your positioning and drive alignment across the organisation
  • How you can use the POV story to help people buy your offering over that of your competitors

And much more!

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The State of B2B Product Management (with me, Saeed Khan and guest host Janna Bastow)

The State of B2B Product Management (with me, Saeed Khan and guest host Janna Bastow)

On this episode, we try something a little different. ProdPad and Mind the Product co-founder Janna Bastow joins as guest host to interview me and Saeed Khan about our recently released research repor...

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CPO Stories: Nick Kenn - Winmau

CPO Stories: Nick Kenn - Winmau

On this episode, I speak with Nick Kenn, interim Chief Product Officer at Winmau, the world's leading darts brand. Nick's career spans companies such as Betfair and Redbubble, and he now operates in i...

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Dan Olsen - Vibe Coding: The New Product Team Superpower? (with Dan Olsen, Product Management Trainer and Author “The Lean Product Playbook“)

Dan Olsen - Vibe Coding: The New Product Team Superpower? (with Dan Olsen, Product Management Trainer and Author “The Lean Product Playbook“)

In this episode, I speak with returning guest Dan Olsen, product management trainer, consultant, speaker, and author of The Lean Product Playbook. We go deep into the rise of "vibe coding" and what it...

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Hugo Alves - Let's Get Real About Synthetic Users (with Hugo Alves, Co-founder @ Synthetic Users)

On this episode, I speak to Hugo Alves, co-founder of Synthetic Users, about one of the most controversial topics in modern product development: using generative AI to simulate users for research and ...

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CPO Stories: Jessica Hall - Just Eat Takeaway

CPO Stories: Jessica Hall - Just Eat Takeaway

In this episode, I speak with Jessica Hall. Jess is the Chief Product Officer at Just Eat Takeaway, a global leader in the on-demand delivery space. With a professional pedigree that includes leadersh...

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Michele Hansen - Standing up for User Research in the Age of AI (with Michele Hansen, Founder @ Geocodio & Author “Deploy Empathy“)

Michele Hansen - Standing up for User Research in the Age of AI (with Michele Hansen, Founder @ Geocodio & Author “Deploy Empathy“)

In this episode, I'm joined by the returning Michele Hansen, co-founder and CEO of Geocodio and author of Deploy Empathy, now out with a second edition. Michele brings deep experience as a former prod...

30 Dec 202556min

Tim Herbig - Stop Making Alibi Progress & Start Making REAL Progress (with Tim Herbig, Product Management Coach & Author of “Real Progress“)

Tim Herbig - Stop Making Alibi Progress & Start Making REAL Progress (with Tim Herbig, Product Management Coach & Author of “Real Progress“)

On this episode, I speak to Tim Herbig, long-time product management coach, speaker, and author of the new book "Real Progress". Tim has worked with companies like StepStone, Chrono24, Deutsche Teleko...

5 Dec 202555min

CPO Stories: Sean O'Neill - Syncron

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On this episode, I speak to Sean O'Neill. Sean is the Chief Product & Technology Officer at Syncron, and an executive product leader with a storied career spanning companies like Amazon, Tesco, and Gf...

10 Nov 202550min

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