Magnus Granér & Peyben on 1000 Skis & Moving the Culture Forward

Two years ago, a group of pro skiers, photographers, filmmakers, and friends launched 1000 Skis. They did this because they wanted to “move the culture forward,” make skis they weren’t seeing on the market, and because they just flat-out love skiing.

Magnus Graner and Pär “Peyben” Hägglund were two of those founding members, and Luke Koppa sat down with them for a wide-ranging conversation that covers everything from the origins of the brand to their prototyping process; how they’ve prioritized — and acted on — sustainability from the start; the challenges and rewards of the unique ways in which they’ve been filming The Bunch’s upcoming film; why they like what’s currently happening in freesking; what they hope to see from the industry in the future, and more. We also touch on why Peyben had to break into a French villa to record this conversation…

As is illustrated by their wide-ranging personal careers in the snowsports world, Magnus and Peyben are thinking a LOT about all sorts of this world’s different elements and aspects, so it was really fun to get their thoughts on a whole bunch of them.

TOPICS & TIMES:

Intros & 1000 Skis Background (2:35)

Design Philosophy & Brand Values (6:15)

Making Skis for Yourselves & for Consumers (10:23)

Prototyping Process (14:14)

Life Cycle Analysis & Sustainability Efforts (22:28)

Why the All-Red Graphics? (34:27)

The 1000 Skis Lineup (42:23)

Mount Points (47:50)

The Bunch & Media Recs (53:30)

Current State & Future of Freesking (1:05:26)

Crashes & Close Calls (1:12:18)

What We’re Celebrating (1:14:55)

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