G3’s Recyclable R3 Skis & Boards with G3 Founder, Oliver Steffen
GEAR:3011 Aug 2023

G3’s Recyclable R3 Skis & Boards with G3 Founder, Oliver Steffen

Oliver Steffen founded Genuine Guide Gear (G3) many years ago because of his passion for innovation and problem-solving, and while this has largely been aimed at creating solutions related to gear and backcountry touring, most recently, he turned his focus to the environmental impacts and life cycles of G3’s skis and snowboards.

This year, G3 is launching their recyclable “R3” ski and snowboard program, guaranteeing that products manufactured going forward can be broken down, reused, and recycled. So Kara Williard talked to Oliver about this process, what it entails, and how it can be more widely applied to the outdoor industry. Plus, we get the details on the 23/24 R3 ski and snowboard lineup, and more.

TOPICS & TIMES:

Founding G3 (3:43)

Innovation over the years (7:12)

“Right to Repair” and R3 Introduction (10:47)

The Life Cycle Problem (27:11)

Ride, Reuse, Recycle (32:51)

R3 lineup (45:06)

Scaling & Working Together (50:56)

Crashes and Close Calls (58:13)

What We’re Celebrating (1:00:20)

RELATED LINKS:

Exclusive Offer: Get 50% off OpenSnow w/ code blister23

Become a BLISTER+ Member

23/24 Blister Winter Buyer’s Guide Pre-Order

CHECK OUT OUR OTHER PODCASTS:

Off The Couch

Bikes & Big Ideas

Blister Podcast

CRAFTED

Happy Hour (for Blister Members)

Hosted on Acast. See acast.com/privacy for more information.

Avsnitt(386)

Reviewer Reports: Palisades Tahoe; New Skis & Snowboards; & the Hunt for Red October

Reviewer Reports: Palisades Tahoe; New Skis & Snowboards; & the Hunt for Red October

JBobb, Luke, Koppa, Kristin Sinnott and Jonathan Ellsworth just wrapped up a week at Palisades Tahoe, and today, they’re sharing lots of stories and impressions, and talking about the gear they review...

6 Mars 1h 7min

How to Tell if a Bootfitter is Any Good; Ski Boot Trends; & Strong Opinions w/ Luke, Jonathan, & Bootfitter, Hunter Dagnon

How to Tell if a Bootfitter is Any Good; Ski Boot Trends; & Strong Opinions w/ Luke, Jonathan, & Bootfitter, Hunter Dagnon

How do you tell if you’re working with a good bootfitter? Are all ski boots getting bigger? Where are BOA dials most effective, or, are they actually just ruining the industry? Luke Koppa and Jonathan...

27 Feb 1h 37min

The AlpenFlow 89 Binding VS. the Rest of the 'Hybrid Bindings' Category

The AlpenFlow 89 Binding VS. the Rest of the 'Hybrid Bindings' Category

AlpenFlow Design spent nearly six years developing their flagship AlpenFlow89 hybrid binding, and today, Jonathan talks with AlpenFlow co-founder, Steven Waal, about that development process. Then the...

20 Feb 57min

What You're Probably Getting Wrong about Ski Width

What You're Probably Getting Wrong about Ski Width

When it comes to the question of ski width, there are some very strong opinions held by skiers, and lots of them aren’t true. Are lots of people on skis that are too wide? Will a skinnier ski always c...

13 Feb 1h 30min

Reviewer Reports: Paul's New Pow Ski Design; Carving Skis; & More

Reviewer Reports: Paul's New Pow Ski Design; Carving Skis; & More

Luke, Koppa, Paul Forward, and Jonathan talk about some of the gear they've been reviewing; discuss topics related to that gear; and dive deep into the ideas behind a new pow ski design that Paul has ...

6 Feb 1h 17min

Rewriting the Rules of Ski Boots? K2 Ski Boots’ Tom Pietrowski

Rewriting the Rules of Ski Boots? K2 Ski Boots’ Tom Pietrowski

(1) Why is it that typically, only the stiffest ski boots have all the best features and get the best liners and all the bells and whistles? (2) What are boot manufacturers doing about the fact that m...

30 Jan 57min

Reviewer Reports: Luke’s in the Heli, Paul’s on Carving Skis, & Jonathan’s Trading Skis w/ Pros

Reviewer Reports: Luke’s in the Heli, Paul’s on Carving Skis, & Jonathan’s Trading Skis w/ Pros

Why is reviewer and heli-skiing guide Paul Forward in Crested Butte testing skinny skis? How did Luke Koppa end up being the one in a helicopter? And why have Luke and Jonathan been able to test the s...

23 Jan 1h 31min

Peak Skis is Back; New Gear Reveals; Current Product Reviews; & Best Snowboard Gear of the Century w/ Powder Hound AK's Eric Helmbrecht

Peak Skis is Back; New Gear Reveals; Current Product Reviews; & Best Snowboard Gear of the Century w/ Powder Hound AK's Eric Helmbrecht

Jonathan shares his thoughts on the stated return of Bode Miller & Peak Skis, then Powder Hound Ski & Bike Shop owner, Eric Helmbrecht, joins us to discuss several big new product announcements; revie...

16 Jan 1h 21min

Populärt inom Sport

tutto-balutto
under-isen
viaplay-f1-podcast
fotbollsmorgon
killradet
sillypodden
rss-viva-fotboll
nhl-podden-med-bjurman-och-ekeliw
rss-rule-britannia
rss-tv4-hockey-podden
sanny-svensson
tuttosvenskan
sportbladet-allsvenskan
sportbladets-premier-league-podd
rss-way-back-when-2
hunden-katten-glassen-en-blavit-podcast
hockeymorgon-2
when-we-were-kings
hockeypuls
lundh