Athlete brands: why authenticity is key from social media to the metaverse

Athlete brands: why authenticity is key from social media to the metaverse

In this episode, Yanni is joined by Simon Oliveira, managing director and founder of KIN Partners, Daniel Kirschner, co-founder, CEO and president at Greenfly, and Ant Ganjou, co-founder of Move.ai and sports entrepreneur.

It's an all-star panel to discuss the evolution of athlete brand-building: Simon managed the image of David Beckham at the height of his fame and recently worked on bringing Neymar Jr into the Fortnite and Call of Duty games. Greenfly, run by Daniel, allows athletes and their teams and agents to share and distribute short form social media content quickly and efficiently. And Ant's Move.ai is able to accurately capture and digitise human movement using basic cameras, smart software and AI, opening up a raft of applications – from licensing athletes' signature moves to embedding them in films, video games and more.

Throughout the course of the episode, the panel explores the value of authenticity, the impact of social media – how it's changed the relationship athletes and celebrities have with the media and their fans – and the ways in which public figures will use the 'metaverse' to further extend their brands.

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Badge: Building fan experiences in Apple & Google Wallet

Badge: Building fan experiences in Apple & Google Wallet

“Every company now has a TikTok strategy… yet more people now use mobile wallets than TikTok, so why don’t you have a wallet strategy?”Eric Senn, CEO and co-founder of Badge, joins Charlie on the Spor...

28 Mars 38min

From Threads to WhatsApp: How sports organisations are making the most of Meta’s platforms.

From Threads to WhatsApp: How sports organisations are making the most of Meta’s platforms.

Will Pithers, Strategic Partner Manager for sports at Meta, joins Andy and Charlie on the Sports Loft podcast. Having previously work at City Football Group , Will helps teams, leagues, federations, a...

1 Apr 202552min

Scoreplay: Centralising Sports Media in the Age of AI

Scoreplay: Centralising Sports Media in the Age of AI

In the latest Sports Loft podcast, Andy and Charlie are joined by Victorien Tixier, CEO of Scoreplay. Fresh off the announcement of their $13m Series A funding round, ScorePlay have been seeing huge s...

4 Mars 202543min

From Highlights to Creators: How the sports industry is innovating on YouTube

From Highlights to Creators: How the sports industry is innovating on YouTube

Jonny Keogh, UK&I Sports Lead at YouTube joins Andy and Charlie on the Sports Loft podcast. Having previously worked at Sky, Jonny now helps major rightsholders and sports creators make the most of Yo...

23 Jan 202548min

The ICC: Innovating at the Cricket World Cup.

The ICC: Innovating at the Cricket World Cup.

Finn Bradshaw, Head of Digital at the ICC, joins Andy and Charlie on the Sports Loft podcast. Having worked previously with Cricket Australia and in tennis at the Australian Open, Finn now drives the ...

16 Dec 202449min

VRTL: Scaling in person fan experiences to a global audience

VRTL: Scaling in person fan experiences to a global audience

Courtney Jeffries is CEO of virtual events platform, VRTL. She describes herself as a “recovering Sports Exec” having worked at the Raiders, Pac-12, MSG and then moving into startup life at Satisfi La...

22 Nov 202445min

Trajektory – a holistic view of sports sponsorship

Trajektory – a holistic view of sports sponsorship

With Yanni away in Hawai'i (working on the IRONMAN World Championship, rather than competing in it) Charlie took the reins of the podcast this week, welcoming Alex Kerr, CEO of Trajektory, to chat abo...

24 Okt 202443min

ADvantage VC: Investing in early-stage tech companies

ADvantage VC: Investing in early-stage tech companies

In this episode of the Sports Loft Podcast, hosts Yanni Andreopoulos and Andy Selby are joined by Sam Schmelzer, Partner and COO of ADvantage VC, to dig into early-stage investment in sports-focused t...

27 Sep 202444min

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