Making brands playable with Sports Loft’s newest member

Making brands playable with Sports Loft’s newest member

“For us, every conversation starts with who are you trying to reach?” These are the words of Erik Londré, CEO and co-founder of Karta – the ‘metaverse studio’ that’s making brands playable by building fan-focused activations inside the most popular virtual worlds.

Karta boasts an impressive client base that includes Amazon Music, Ronald McDonald House, K-pop group TWICE, and Unilever. And in this week's podcast, Yanni chats with Erik to learn about the process of developing award-winning immersive experiences for these brands and organisations on platforms like Roblox and Fortnite.

Over the course of the episode, Erik introduces Karta and his own background in esports, explains his thinking around how to best engage fans in these spaces, and discusses his vision for how all brands – across the sports and entertainment ecosystem – will soon have a presence in the metaverse.

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Badge: Building fan experiences in Apple & Google Wallet

Badge: Building fan experiences in Apple & Google Wallet

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From Threads to WhatsApp: How sports organisations are making the most of Meta’s platforms.

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23 Jan 202548min

The ICC: Innovating at the Cricket World Cup.

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Finn Bradshaw, Head of Digital at the ICC, joins Andy and Charlie on the Sports Loft podcast. Having worked previously with Cricket Australia and in tennis at the Australian Open, Finn now drives the ...

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VRTL: Scaling in person fan experiences to a global audience

Courtney Jeffries is CEO of virtual events platform, VRTL. She describes herself as a “recovering Sports Exec” having worked at the Raiders, Pac-12, MSG and then moving into startup life at Satisfi La...

22 Nov 202445min

Trajektory – a holistic view of sports sponsorship

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With Yanni away in Hawai'i (working on the IRONMAN World Championship, rather than competing in it) Charlie took the reins of the podcast this week, welcoming Alex Kerr, CEO of Trajektory, to chat abo...

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ADvantage VC: Investing in early-stage tech companies

ADvantage VC: Investing in early-stage tech companies

In this episode of the Sports Loft Podcast, hosts Yanni Andreopoulos and Andy Selby are joined by Sam Schmelzer, Partner and COO of ADvantage VC, to dig into early-stage investment in sports-focused t...

27 Sep 202444min

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