Monarch Collective: going all in on women's sports

Monarch Collective: going all in on women's sports

In this episode of our 'Investor's View' series, Yanni and Charlie chat with returning guest Jasmine Robinson. Formerly of Causeway, Jasmine is now co-founder and managing partner at Monarch Collective – a $150 million fund launched in 2023 that invests in women's sports teams and leagues.

Jasmine's partner at Monarch is Kara Nortman, who co-founded NWSL club Angel City FC, and the fund has already made its first investment: NWSL Boston – a team which was awarded expansion rights in September 2023.

Over the course of the episode, we discuss the founding story of Monarch, its overall thesis and how the Boston investment falls into that. Jasmine explains how she never expected to leave Causeway, but that she felt the opportunity in women's sports were too good to miss out on. And we find out why women's sports is the perfect test bed for innovative new technologies.

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Badge: Building fan experiences in Apple & Google Wallet

Badge: Building fan experiences in Apple & Google Wallet

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From Threads to WhatsApp: How sports organisations are making the most of Meta’s platforms.

From Threads to WhatsApp: How sports organisations are making the most of Meta’s platforms.

Will Pithers, Strategic Partner Manager for sports at Meta, joins Andy and Charlie on the Sports Loft podcast. Having previously work at City Football Group , Will helps teams, leagues, federations, a...

1 Apr 202552min

Scoreplay: Centralising Sports Media in the Age of AI

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In the latest Sports Loft podcast, Andy and Charlie are joined by Victorien Tixier, CEO of Scoreplay. Fresh off the announcement of their $13m Series A funding round, ScorePlay have been seeing huge s...

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From Highlights to Creators: How the sports industry is innovating on YouTube

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Jonny Keogh, UK&I Sports Lead at YouTube joins Andy and Charlie on the Sports Loft podcast. Having previously worked at Sky, Jonny now helps major rightsholders and sports creators make the most of Yo...

23 Jan 202548min

The ICC: Innovating at the Cricket World Cup.

The ICC: Innovating at the Cricket World Cup.

Finn Bradshaw, Head of Digital at the ICC, joins Andy and Charlie on the Sports Loft podcast. Having worked previously with Cricket Australia and in tennis at the Australian Open, Finn now drives the ...

16 Dec 202449min

VRTL: Scaling in person fan experiences to a global audience

VRTL: Scaling in person fan experiences to a global audience

Courtney Jeffries is CEO of virtual events platform, VRTL. She describes herself as a “recovering Sports Exec” having worked at the Raiders, Pac-12, MSG and then moving into startup life at Satisfi La...

22 Nov 202445min

Trajektory – a holistic view of sports sponsorship

Trajektory – a holistic view of sports sponsorship

With Yanni away in Hawai'i (working on the IRONMAN World Championship, rather than competing in it) Charlie took the reins of the podcast this week, welcoming Alex Kerr, CEO of Trajektory, to chat abo...

24 Okt 202443min

ADvantage VC: Investing in early-stage tech companies

ADvantage VC: Investing in early-stage tech companies

In this episode of the Sports Loft Podcast, hosts Yanni Andreopoulos and Andy Selby are joined by Sam Schmelzer, Partner and COO of ADvantage VC, to dig into early-stage investment in sports-focused t...

27 Sep 202444min

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