'Absolut' Success: Ann Mukherjee Wins In The Industry That Nearly Destroyed Her

This week, Liz sits down with Chairman and CEO of Pernod Ricard North America Ann Mukherjee to share how she became CEO of the world's second largest wine and spirits seller. Ann shares that while reckless alcohol consumption led to the loss of her mother's life, her work in evolving the image of brands like 'Absolut' can create a culture of responsibility around alcohol consumption. Ann later shares that she prefers the term "predictive human behavior" rather than marketing when it comes to the business. Follow Liz on Twitter: @LizClaman Learn more about your ad choices. Visit podcastchoices.com/adchoices