119. Integrating a book into your business, with Dave Goetz and Melissa Parks of Journey Sixty6

On the pod this week, I’m excited to share a thoughtful conversation about book writing, business, and growing beyond the book. I’m joined by Dave Goetz and Melissa Parks, cofounders of Journey Sixty6, an editorial services company and independent publisher for the family business community.

In this episode, we cover:

• How a book integrates into overall marketing strategy
• A client case study that integrates a documentary, book, and more
• How to uncover the thesis of your book (what I refer to as a “core message”)
• How to self-diagnose your own needs on your book project
• Nerdy industry talk from long-time publishing pros 😊

Even if a book isn’t on your radar, this episode will get you thinking about all things marketing, messaging, and more.

Learn more about Journey Sixty6:

• Website
• The Writing Podcast
• Dave Goetz: LinkedIn
• Melissa Parks: LinkedIn

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• Instagram @stacyennis
• Facebook @stacyenniscreative
• LinkedIn
• Youtube @stacyennisauthor

To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.