127. How to build a great brand, with Taja Dockendorf

127. How to build a great brand, with Taja Dockendorf

Branding can feel overwhelming, especially for authors who are new to this whole “personal branding” thing. That’s why I’m so excited this week to welcome Taja Dockendorf, founder and creative director of Pulp + Wire a 100-percent female-founded and run creative agency.

Taja has consulted, created, and grown hundreds of brands while fostering a culture around growth and intuitive leadership for her female-forward team. Taja and her team have directed creatives for both start-up and national brands, such as Petco, Hasbro, Bob’s Red Mill, and more. In this episode, we discuss:

  • Taja’s founding story and why she loves her niche work in consumer packaging branding
  • Tips for building a great brand (these are so good!)
  • Common branding and marketing mistakes and how to avoid them
  • Core leadership lessons that have helped scale a successful creative agency
  • Diversity in the marketing and branding space and how Pulp + Wire is helping influence the industry

Taja is also an active investor in emerging CPG brands, a mentor to other creative founders, creator and host of The Brand Alchemist Podcast, and a contributing writer for both national business and creative publications with a focus on creative leadership. As you listen in, I know you’ll benefit from Taja’s expertise.

Learn more about Taja:

Follow me on:

To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.


Avsnitt(254)

243. Book Tip | How to write your first book without pressure

243. Book Tip | How to write your first book without pressure

Most aspiring authors freeze before they even start—not because they lack ideas, but because the pressure feels impossible. In today's quick Book Tip episode, I share why your first book doesn't have ...

12 Mars 2min

242. How I wrote my way to location independence

242. How I wrote my way to location independence

Do you have a goal you dream about but feel like it’s impossible to achieve?Join me as I share a little of my personal story of pursuing my dream of writing my first book. Along with that dream was a ...

11 Mars 20min

241. How to start living a choiceful life

241. How to start living a choiceful life

In this solo episode, I dive into what it truly means to live a choiceful life, and why so many of us are living by default without even realizing it.I share my own journey of breaking free from a pre...

4 Mars 28min

240. How to rethink the rules that define your success

240. How to rethink the rules that define your success

What if the rules you’ve been following your whole life, aren’t actually serving you?In this episode I’m joined by speaker, business therapist, and author Lauren Wittenberg Weiner, whose new book Unru...

25 Feb 45min

239. How to choose the right publishing partners (and honor your values)

239. How to choose the right publishing partners (and honor your values)

In this week’s episode, I have the honor of welcoming Leslie (Lam) Miller, founder of Girl Friday Productions, for a candid conversation about what it really takes to build a values-driven business an...

18 Feb 49min

Book Tip | 5 Signs you’re ready to write your book

Book Tip | 5 Signs you’re ready to write your book

One of the most common questions I hear from aspiring authors is, “How do I know if I’m ready to write my book?” In this episode, we’re cutting through the hesitation and getting clear on what readine...

13 Feb 7min

237. What it’s really like to write a book

237. What it’s really like to write a book

We’re back after what it feels like a long and unexpected break. In this solo episode, I’m sharing some updates on what’s been happening behind the scenes both in life and in my writing world.I’ll tak...

11 Feb 24min

236. A holiday note from your producer

236. A holiday note from your producer

As the year comes to a close, I wanted to take a moment to wish you a wonderful holiday season and share a few exciting updates for what’s ahead. While I’m taking a short break to rest and recharge, R...

18 Dec 20254min

Populärt inom Utbildning

historiepodden-se
rss-bara-en-till-om-missbruk-medberoende-2
det-skaver
alska-oss
harrisons-dramatiska-historia
sektledare
nu-blir-det-historia
rss-viktmedicinpodden
johannes-hansen-podcast
roda-vita-rosen
allt-du-velat-veta
i-vantan-pa-katastrofen
rss-sjalsligt-avkladd
rss-max-tant-med-max-villman
rss-basta-livet
rss-om-vi-ska-vara-arliga
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-relationsrevolutionen
not-fanny-anymore
sa-in-i-sjalen