Generic Creatives: The Silent Killer of Your Ad Performance
Ever wonder why your ads are underperforming? Your generic creatives might be the culprit! In this video, Paid Social Managers Emily Hlavac and Emma Nold explain why generic ads fail to connect with audiences and how a focus on relevance and segmentation is the only way to boost ad performance. They also share a case study of how a simple creative switch led to massive gains for a client.Chapters:0:00 - Introduction0:27 - Why Generic Creatives Kill Ad Performance2:49 - How to Track Creative Performance Across Platforms4:21 - How Different Age Demographics Respond to Ads7:31 - Case Study: The Power of Segmented Creatives👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global...
11 Sep 11min
Mastering Client Management: Handle Tough Problems, Upsell Smart & Win Over Difficult Clients
Stuck without an immediate solution for a client? Want to upsell additional services without sounding salesy? Or are you dealing with difficult clients who ignore your boundaries? This video is your quick client management guide for digital marketing and Google Ads! Our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, share how you can show leadership, use the PAS framework for upselling, and set communication boundaries for stronger, more profitable client relationships. Connect with Tressy on LinkedIn: / tressy-dsouza-81964784 Connect with Bryan on LinkedIn: / brcaranto Chapters:0:00 Intro0:23 Mastering Client Management: Handle Tough Problems, Upsell Smart & Win Over Difficult Clients2:17 Showing Leadership in Client Projects3:57 Upselling Additional Services (Without Being "Salesy")6:12 Handling Difficult Clients Who Disrespect Communication Boundaries👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...
1 Sep 11min
Don't Make These Client Management Mistakes! (Hidden Relationship Killers Revealed)
Are you making critical client management mistakes that are costing you trust and retention? In this video, our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, reveal the HUGE errors digital marketers and Google Ads agencies often make: lack of ownership, going silent, and not setting expectations about ad performance. Learn actionable strategies for communication, proactive problem-solving, and using smart tools to build unbreakable client relationships and keep them happy long term!Connect with Tressy on LinkedIn: / tressy-dsouza-81964784 Connect with Bryan on LinkedIn: / brcaranto Related videos:💣 Client Management Tips: How to Win Back Unhappy Clients & Master Communication Cadence: • 💣 Client Management Tips: How to Win Back ... 🚀 Client Management Basics: Onboarding Clients & Setting Expectations For Success: • 🚀 Client Management Basics: Onboarding Cli... ✅ To-Dos on Your First Call With a New Client: • ✅ To-Dos on Your First Call With a New Client 🔥 Google Ads Management: Dealing with Frustrated Clients Due To Sales Challenges: <a href="https://www.youtube.com/watch?v=VYIcqBHAYv4" rel="noopener noreferrer"...
22 Aug 8min
💰 eCommerce Success With Meta Ads: How It Affects Overall Digital Marketing Efforts
Think Meta Ads is just for brand awareness? Think again! Our Meta Ads Manager, Jonathan Paquin, reveals how Meta Ads directly impacts your eCommerce sales, boosts Google Ads performance, and drives overall revenue. He also shares simple tests to prove Meta's true value and clarify the role of prospecting & remarketing for lead generation accounts. Watch the video now.Our Marketing Director, Bryan Caranto, asks our experts your questions! So don't hesitate to type away in the comment section below. Want to read the blog version of this? https://sol8.com/google-meta-ads/ Related videos:💰 Google Ads VS. Meta Ads: Why You Should Run BOTH (Not One!): https://www.youtube.com/watch?v=DsKyZU3hdRk💣 Quick Guide on the Meta Ads L0, L1, L2, & L3 Approach: https://www.youtube.com/watch?v=VZW-1f5_JjY💰 Why Meta Ads Is Critical for Increasing Google Ads Success: https://www.youtube.com/watch?v=SIgASU_5Gcw💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend: https://www.youtube.com/watch?v=p9hMI6-Npio👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to <a...
20 Aug 5min
Google Ads VS. Meta Ads: Why You Should Run BOTH (Not One!)
Is it a battle between Google Ads and Meta Ads? Stop the debate! Our Meta Ads Manager, Jonathan Paquin, shares why running BOTH ad platforms is the smartest strategy. Learn how they work together to capture high-intent searches and build brand awareness for maximum sales. He also shares why turning off one can hurt the other, and how to use a holistic approach to accurately measure your sales across both channels.Our Marketing Director, Bryan Caranto, asks our experts your questions! So don't hesitate to type away in the comment section below. Related videos:💰 Why Meta Ads Is Critical for Increasing Google Ads Success: • 💰 Why Meta Ads Is Critical for Increasing ... 💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend: • 💸 Meta Ads Case Study: Doubling ROAS in 2 ... 💸 How to Run Advantage+ Shopping Campaigns for Success: • 💸 How to Run Advantage+ Shopping Campaigns... 🔥 Measure Your Campaign Success Beyond ROAS: • 🔥 Measure Your Campaign Success Beyond ROAS 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: <a...
10 Aug 8min
How to Fix Low Click-Through Rates With Your Creatives
Are your Google Ads campaigns getting seen but not clicked? Paid Social Managers Emily Hlavac and Emma Nold reveal why boring, repetitive, or off-brand visuals are costing you sales. They share tips on how to create scroll-stopping ads that stand out, engage your audience, and drive clicks. Watch this video now.Related videos:🚀 How to Build Brand-Aligned Creatives That Help Scale Campaigns: • 🚀 How to Build Brand-Aligned Creatives Tha... Creative Requirements for Meta Ads: • Creative Requirements for Meta Ads 🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization : • 🚀 Meta Ads Campaign Structure Part 2: Crea... 🚀 Creatives and AI: The Future of Digital Marketing? • 🚀 Creatives and AI: The Future of Digital ... 🌟 The 5 Golden Rules for Building Creative for Google Ads: • 🌟 The 5 Golden Rules for Building Creative... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND...
8 Aug 5min
How to Build Brand-Aligned Creatives That Help Scale Campaigns
Paid Social Managers Emily Hlavac and Emma Nold reveal how to craft scroll-stopping creatives that convert! Learn how to spot-on brand consistency across all platforms (Facebook, Instagram), connecting emotionally with your audience beyond just product features, and finding your unique competitive edge to stand out. They cover optimizing for different ad placements, leveraging your core values, and why testing is your best friend in digital marketing. Related videos:Creative Requirements for Meta Ads : • Creative Requirements for Meta Ads 🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization : • 🚀 Meta Ads Campaign Structure Part 2: Crea... 🚀 Creatives and AI: The Future of Digital Marketing? • 🚀 Creatives and AI: The Future of Digital ... 🌟 The 5 Golden Rules for Building Creative for Google Ads: • 🌟 The 5 Golden Rules for Building Creative... 0:00 Intro0:21 How to Build Brand-Aligned Creatives That Help Scale Campaigns5:45 Creating emotional connection in your creatives7:04 Think about competitor advantage👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: <a...
6 Aug 10min
Boost Google Ads Conversions with Message Match
Unlock higher Google Ads conversions with the power of "message match" and ad-to-landing page relevance. In this video, Account Manager Kayla Anderson and Paid Media Manager Amelia Lark share how message match creates a seamless user journey that boosts quality score, lowers costs, and turns clicks into customers.Related videos:💰 Copywriting Made Faster & Smarter with Google Gemini Advanced: • 💰 Copywriting Made Faster & Smarter with G... ✍️ Meta Ads Copywriting Guide | Part 1: • ✍️ Meta Ads Copywriting Guide | Part 1 ✍️ Meta Ads Copywriting Guide | Part 2: • ✍️ Meta Ads Copywriting Guide | Part 2 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to <a...
15 Juli 6min
