Commercial Awareness and the Alcohol Industry - an Interview with Michael Clearly MD of Mast-Jägermeister UK

In this episode, Stephanie Anais is joined by Michael Cleary, Managing Director at Mast-Jägermeister UK.

During the episode, Michael talks about the commercial growth of Jägermeister and the company’s marketing initiatives which includes a discussion about its £2 million marketing campaign, New Mix New Beat.

Michael also explains the risks and challenges to the alcohol industry, such as environmental, social, and corporate governance (ESG) matters, the pandemic, Brexit and new legislation and regulations that are on the government’s agenda.

Michael and Stephanie also discuss the current consumer trends and the future of the alcohol industry, and Michael provides advice to Student Lawyer’s considering a career as an in-house lawyer at a company in the alcohol industry.

The Secret Is Ice Cold - watch the campaign here: https://vimeo.com/652788801/37764cc122

N.B - The Secret Is Ice Cold film features a new track produced for the campaign by celebrated DJ and Producer, Majestic, whose remix of Boney M’s “Rasputin” amassed over 300 million streams last year!

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Hosted by Stephanie Anais, Produced by Nathan Gore