The Chris Voss Show Podcast – Revolutionizing PR: AI-Powered Just Reach Out Platform Explained by Jon Mest

Revolutionizing PR: AI-Powered Just Reach Out Platform Explained by Jon Mest

Justreachout.io

About the Guest(s):
Jon Mest is the CEO of JustReachOut, an AI-powered PR software platform aimed at making PR accessible and affordable for everyone from small business owners to large organizations. Jon Mest has an extensive career background that spans investment banking, technical sales, and customer success teams in big data analytics. Originally from Philadelphia, PA, Jon now resides in St. Pete, Florida with his family.

Episode Summary:
In this engaging episode of The Chris Voss Show, Chris Voss has an in-depth conversation with Jon Mest, the dynamic CEO of JustReachOut. The episode delves into the innovative ways JustReachOut is democratizing PR by leveraging AI, helping businesses, entrepreneurs, and nonprofits efficiently craft and pitch their stories without the hefty fees of traditional PR agencies.

JustReachOut offers a suite of AI-powered tools designed to simplify and streamline the PR process. Jon Mest discusses the disruption AI brings in PR, breaking the barrier traditionally held by expensive agencies. He elaborates on various features of their platform, including journalist outreach, pitch requests, podcast outreach, broken link building, and guest post outreach. Jon also highlights how AI assists users in drafting personalized pitches, identifying relevant journalists, and maintaining effective media relations. Throughout the episode, listeners gain insights into how JustReachOut can empower businesses to take control of their own PR efforts, making it both efficient and cost-effective.

Key Takeaways:
Democratizing PR: JustReachOut leverages AI to make PR accessible and affordable for all, from small businesses to large organizations.
AI in PR: The platform’s AI helps users craft compelling pitches, identify relevant journalists, and streamline outreach efforts.
Comprehensive PR Tools: Features include journalist outreach, pitch requests, podcast outreach, broken link building, and guest post outreach, enabling users to manage their PR comprehensively.
Disruption in Traditional PR: Jon Mest discusses the ways AI is disrupting the conventional PR industry by offering the same capabilities at a fraction of the cost.
Hands-On Support: For those needing extra help, JustReachOut provides services like their Jumpstart Program to assist with narrative crafting and initial outreach.

Notable Quotes:
“Nobody knows your story better than you. If you are founding a company or you run a soap business, or you run a nonprofit, why pay another person to tell your story for you when you can do it yourself?”
“The AI reads and interprets your brand information and provides you with hooks that will captivate journalists.”
“PR takes more than seven days, but our free trial lets you get a glimpse of what you can achieve with JustReachOut.”
“Even smaller, niche podcasts can be a great avenue to tell your story; with our tool, you can find and pitch these shows directly.”
“For new authors, JustReachOut is a great tool to promote your book and get it in front of the right audiences.”