490: Elevating your personal brand using LinkedIn (with Judi Hays)

490: Elevating your personal brand using LinkedIn (with Judi Hays)

Welcome to an episode with Judi Hays. Judi is a sought-after LinkedIn expert for turning underperforming LinkedIn profiles into prospect-attracting powerhouses. She helps business executives identify their audience and elevate their LinkedIn profiles and personal brands. Watch this episode on YouTube.

In this expert session, Judi speaks about the best ways to present and elevate your personal brand through LinkedIn. She shares how to nurture connections, build networks, and grow your business exponentially. Judi conducted an in-depth live LinkedIn profile check to show how to better utilize LinkedIn. Throughout the session, we are expected to learn:

  • How to use your personal LinkedIn profile to grow your business
  • The most common mistakes that you must avoid on LinkedIn that are costing you business and your reputation
  • How to upgrade your LinkedIn profile and set a stage for how you want to be perceived
  • The difference between a resume-style LinkedIn profile and a resource-style LinkedIn profile
  • How to nurture your connections and grow your network
  • How to leverage company pages on LinkedIn
  • How to use LinkedIn beyond the obvious
  • How to build a routine on LinkedIn
  • Bonus hacks and tips to master LinkedIn

Judi consults with businesses in 30 different industries, all selling high-ticket products and services in high-trust selling environments. She guides them on building authority, credibility, and trust, which ultimately leads to increased revenue.

As a Forbes contributor and author of Elevate, Expand, Engage, a Refreshingly Different Approach to Winning on LinkedIn, Judi’s proprietary methods are shared through workshops, trade industry associations, seminars, consulting, and white glove “done-for-you” services for her clients.

She is a frequent podcast guest and speaker. She has presented training and seminars for Forbes Business Council, FENG (Financial Executive Network Group), CoreNet (Commercial Real Estate Network), Greater Austin Chamber of Commerce, NWBC (National Women’s Business Council), NAWBO (National Association of Women Business Owners), SBA (Small Business Administration), SCORE (Service Corps of Retired Executives), NAPO (National Association of Professional Organizers), and Baruch College.

Get Judi’s book here:

Elevate, Expand, Engage - A Refreshingly Different Approach to Winning on LinkedIn: Elevate Your Brand, Expand Your Network, and Engage Your Most Powerful Relationships. Judi Hays. https://amzn.to/3ATtPeN

Grab a free chapter of Judi’s book here.

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815: The situation of not having the best undergraduate school (Case Interview & Management Consulting classics)

815: The situation of not having the best undergraduate school (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss the situation of those people who may not have had the best undergraduate school, are not landing interviews, or do not impress their interviewer too well and how to fix this kind of problem.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

15 Sep 13min

814: Why confidence is important (Case Interview & Management Consulting classics)

814: Why confidence is important (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss the importance of confidence in management consulting and how the lack of confidence will impact your performance in crucial situations.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

10 Sep 12min

813: What is to be a management consultant (Case Interview & Management Consulting classics)

813: What is to be a management consultant (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss the responsibilities of a management consultant, how they should act and how they manage certain kinds of situations. We also cover the type of jobs that management consultants do and the skills they need.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

8 Sep 18min

812: It's not always about being fast in math (Case Interview & Management Consulting classics)

812: It's not always about being fast in math (Case Interview & Management Consulting classics)

What does it mean when someone tells you that you need to be good at math?    For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss the common mistakes when doing math, how to structure your math problems, and what you should do to improve your math skills.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

3 Sep 12min

811: Look at long term (Case Interview & Management Consulting classics)

811: Look at long term (Case Interview & Management Consulting classics)

How do you decide on which firm you want to join?  For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss the decision-making criteria for choosing a firm, the three levels of consultant, and the impact of learning from a senior partner in your career.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

1 Sep 14min

810: The different types of interview approaches (Case Interview & Management Consulting classics)

810: The different types of interview approaches (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we spoke about the different interview approaches used by big consulting firms. We also discuss brainstorming, estimation case, and full case, and how cases are conducted—which we know will be very helpful to you and your career.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

27 Aug 15min

809: What types of cases can you expect in a consulting interview? (Case Interview & Management Consulting classics)

809: What types of cases can you expect in a consulting interview? (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we talk about the different kinds of cases you may face in an interview and the techniques you can use to solve them. We also discuss the meaning of market sizing and deregulation cases, and the importance of segmentation.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

25 Aug 12min

808: Advice for deeply experienced candidates (Case Interview & Management Consulting classics)

808: Advice for deeply experienced candidates (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we look at the profile of an older MBA candidate who has extensive oil and gas expertise. We offer some counter-intuitive advice to this candidate for their career and planning. While we use an oil and gas profile, this advice is relevant to any experienced hire and we caution candidates to think very carefully about the quality of their backgrounds when applying this advice to their own needs. The quality is what matters - not the time spent in a sector.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

20 Aug 10min

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