How to turn connections into business, with Emma Grede, co-founder and CEO of Good American

In this episode, Amanda Goetz sits down with Eve Rodsky—the New York Times bestselling author of Fair Play and Find Your Unicorn Space—to unpack one of the most important (and under-discussed) topics for ambitious women today: the invisible labor that keeps households running and the systems needed to make ambition sustainable. In a world where the lines between home, work, and personal ambition are constantly blurred, understanding the dynamics of domestic labor has never been more vital. Eve gets real about: 💭 The unseen emotional labor women carry every day—and why it drains ambition 💡 How to redefine success through systems, boundaries, and honest conversations 🔥 Why “having it all” isn’t the goal—and what fulfillment actually looks like 🦄 The power of “unicorn space” and how to carve out time for joy and creativity ❤️ How to reset relationship dynamics using the Fair Play Framework Let’s dive into what happens when ambition collides with expectation—and how to tactfully rewrite those rules for yourself. From invisible labor to emotional burnout, from systems thinking to radical self-care, this episode explores how women can reclaim their time, redefine ambition on their own terms, and build lives rooted in equity, purpose, and joy. 00:00 Intro 02:08 Defining modern ambition 03:41 The blueberry story that nearly ended a marriage 08:09 Advice for young women who are dating and are on the fence about kids 11:42 The importance of “unicorn space” 21:37 Navigating relationships and “fair play” 25:15 The oppressive nature of “finding time” 26:35 Boundaries and systems for balance 29:18 The role of “fair play” in relationships 30:39 The practice of setting boundaries 36:30 Radical generosity and protecting your time 38:46 Seasons of life and self-care GUEST LINKS Eve Rodsky: https://www.instagram.com/everodsky  Read Fair Play: https://bookshop.org/a/116169/9780525541943 Read Find Your Unicorn Space: https://bookshop.org/a/116169/9780593328033  FOLLOW THE PODCAST IG: https://www.instagram.com/girlboss/ | TikTok: https://www.tiktok.com/@girlboss  Amanda Goetz: https://www.instagram.com/theamandagoetz/  https://girlboss.com/pages/ambition-2-0-podcast  SIGN UP Subscribe to the Girlboss Daily newsletter: https://newsletter.girlboss.com/  For all other Girlboss links: https://linkin.bio/girlboss/  ABOUT AMBITION 2.0 Powered by Girlboss, Ambition 2.0 is a podcast where we’ll be exploring what it really means to “have it all” in work, family, identity, and self… and if it’s actually worth it. Each week, you'll hear from hardworking women who’ve walked the tightrope of ambition. They'll share their costly mistakes, lessons learned, and practical tips for how to have it all and actually love what you have. Learn more about your ad choices. Visit megaphone.fm/adchoices

4 Nov 45min

In the debut episode of Ambition 2.0, host Amanda Goetz sits down with Phoebe Gates and Sophia Kianni—the visionary co-founders of Phia, the AI-powered shopping assistant backed by Hailey Bieber, Kris Jenner, Sheryl Sandberg, and other major investors. From meeting as college roommates at Stanford and launching Phia as a class project to raising an $8M seed round for their company, Phoebe and Sophia have been through it all together. They get candid about building a tech startup from scratch, navigating friendship as co-founders, and learning how to set boundaries to avoid burnout. They open up about: The real meaning of work-life balance (and does it even exist?) Why personal branding is a superpower for founders The “ground rules” that keep their friendship—and business—thriving Lessons from their fundraising journey and startup leadership The creative philosophy behind their own podcast, The Burnouts Whether you’re an aspiring entrepreneur or just love a good founder origin story, this episode dives deep into ambition, friendship, and what it takes to build something groundbreaking. (00:00) Intro (03:50) The origin story of Phia (05:18) Building the Phia team and shaping company culture (11:50) Raising $8M with high-profile investors (14:15) Friendship “ground rules” for co-founders  (23:10) Burnout, boundaries, and balance (28:42) Work-life balance (30:45) Why personal branding matters more than ever (32:00) Rapid-fire questions (38:23) Advice for aspiring entrepreneurs GUEST LINKS Phoebe Gates: https://www.instagram.com/phoebegates/  Sophia Kianni: https://www.instagram.com/sophiakianni/  Phia: https://www.instagram.com/phiaco/  The Burnouts Podcast: https://www.instagram.com/theburnouts/  FOLLOW THE PODCAST IG: https://www.instagram.com/girlboss/ | TikTok: https://www.tiktok.com/@girlboss  Amanda Goetz: https://www.instagram.com/theamandagoetz/  https://girlboss.com/pages/ambition-2-0-podcast  SIGN UP Subscribe to the Girlboss Daily newsletter, filled with career inspiration and intel for ambitious women: https://newsletter.girlboss.com/  For all other Girlboss links: https://linkin.bio/girlboss/  DISCLAIMER This episode is sponsored by Semrush.  Check out Semrush One, the only solution built for the next era of search. It unites Semrush’s leading traditional SEO tools with powerful AI search capabilities, all in one place, so you can make smarter, faster marketing decisions. Search moves fast, and you should have the right solution to stay ahead of the curve. Trusted by 10M+ marketers worldwide, try it today at semrush.com. #Ambition2Point0 #PhoebeGates #SophiaKianni #PhiaAI #GirlbossPodcast #WomenInBusiness #AIShopping #Startups #FemaleFounders  Learn more about your ad choices. Visit megaphone.fm/adchoices

29 Okt 41min

A new era of ambition is here. Welcome Ambition 2.0, the new podcast from Girlboss, where we’ll be exploring what it really means to “have it all” in work, family, identity, and self… and if it’s actually worth it. Each week, you'll hear from hardworking women who’ve walked the tightrope of ambition, like author Eve Rodsky, money and wealth expert Rachel Rodgers, Phia founders Phoebe Gates and Sophie Kianni, and businesswoman and former Barstool Sports CEO Erika Ayers Badan, with additional powerhouse guests to be revealed throughout the season. They'll share their costly mistakes, lessons learned, and practical tips for how to have it all and actually love what you have. Hosted by Amanda Goetz, a 2x founder, 4x CMO, mom of three, and author of the new book, Toxic Grit. New episodes drop every Tuesday. Premiering October 29. Learn more about your ad choices. Visit megaphone.fm/adchoices

20 Okt 55s

If you’re in New York City or are planning a visit before January 5, 2025, you’re going to want to head to the Music Box Theatre to see Suffs The Musical. Get your tickets now at https://suffsmusical.com/   On this episode of Girlboss Radio, Avery chats with Dayna Isom Johnson, Etsy's resident trend expert. If that job sounds really cool, that's because it is. Dayna spends her days interpreting data and trend insights and talking about creativity to uplift and promote Etsy's 5.4 million makers. She makes frequent TV appearances and talks to the media about emerging design trends. Yup, she knew about cottagecore way before the rest of us did. Dayna did not apply for the job she has now—but she created it by zeroing in on what she loved to do and asking Etsy's leadership to create a role that fit her talent and excitement.  Avery and Dayna talked about the unusual way Dayna figured out her dream job, how to tell if a company will be a great place to work from the interview stage, and play a special round of In or Out: Design Trends Edition. 🤝 Keep up with Dayna here: https://www.instagram.com/daynaisomjohnson/ 📈 Check out Dayna’s Etsy picks here: https://www.etsy.com/featured/dayna  💌 Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe 📷 Follow us on Instagram: https://www.instagram.com/girlbossrally/   💻 Watch this episode on YouTube: https://www.youtube.com/girlboss   💼 Find your dream job or post open roles: https://jobs.girlboss.com/   📚 Did you know Girlboss has courses? Check them out here: https://course.girlboss.com/collections Learn more about your ad choices. Visit megaphone.fm/adchoices

17 Dec 202435min

This episode is brought to you by SIX. 👋 If you’re in New York City or are planning a visit before January 5, 2025, you’re going to want to head to the Music Box Theatre to see Suffs The Musical. Get your tickets now at https://suffsmusical.com/   What if you could measure and improve your emotional fitness—just like you track steps or workouts? Emotions play a powerful role in shaping the decisions we make, the connections we form, and the strategies that drive successful marketing. In today’s episode, we’re diving into the fascinating intersection of cognitive psychology, emotional decision-making, and customer behavior.   Laura Beavin-Yates, PhD, the Chief Marketing Officer of SIX and Immersion, shares how neurochemicals like dopamine and oxytocin shape our behaviors and why understanding them is so important for building emotional connections in life and business. Laura also unpacks her nonlinear career journey from academia to working with major brands like Google and P&G.   We explore the transformative power of data, emotional decision-making, and why psychological safety is the key to thriving in remote work environments. Laura introduces SIX, an app designed to help users identify moments that boost wellbeing and emotional health, offering a fresh perspective on how we can take ownership of our mental and emotional lives.   This conversation is perfect for anyone curious about how emotions drive consumer behavior, how to create meaningful connections, or how to bring more psychological safety to the workplace. 🤝 Connect with Laura on LinkedIn: https://www.linkedin.com/in/laura-beavin-yates/  📱 Learn more about SIX : https://www.izmed8trk.com/J84C5/2CTPL/   🧠 Check out Immersion here: https://www.getimmersion.com/  📷 Follow us on Instagram: https://www.instagram.com/girlbossrally/   💻 Watch this episode on YouTube: https://www.youtube.com/girlboss   💌 Subscribe to our daily newsletter: https://girlboss.com/pages/newsletter    💼 Find your dream job or post open roles: https://jobs.girlboss.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Dec 202437min

It’s officially goal-setting season, and what better way to kick it off than by revisiting one of our most-loved episodes? We’re bringing back our conversation with Roxie Nafousi, verified manifestation expert and bestselling author of Manifest—because if you’re dreaming big for the new year, this is the only episode you need. So, can you actually manifest your dream job (and life)? Back in 2022, our host Avery Francis wasn’t so sure. However, her conversation with Roxie completely shifted her perspective. Roxie broke it all down: manifestation isn’t about crossing your fingers and hoping for the best. It’s about showing up with hard work, clear intention, and a dose of positivity. This episode shares tangible steps and practical tips to bring more intention into your life. Don’t wait for January 1st—start setting those goals today and discover how to manifest your way into the career (and life!) of your dreams. ✨Learn more about Roxie’s books here: https://roxienafousi.com/books/manifest/  🧡 Follow Roxie on Instagram: https://www.instagram.com/roxienafousi/?hl=en  💌 Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe 📷 Follow us on Instagram: https://www.instagram.com/girlbossrally/   💻 Watch this episode on YouTube: https://www.youtube.com/girlboss   💼 Find your dream job or post open roles: https://jobs.girlboss.com/   📚 Did you know Girlboss has courses? Check them out here: https://course.girlboss.com/collections Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Dec 202431min

👋If you’re in New York City or are planning a visit before January 5, 2025, you’re going to want to head to the Music Box Theatre to see Suffs The Musical. Get your tickets now at https://suffsmusical.com/   Money talk can feel awkward, but today’s guest is here to change that. Claire Wasserman, the founder of Ladies Get Paid, teaches us exactly how women can navigate salary negotiations with confidence—no more sweaty palms or second-guessing. Avery and Claire first dive into the wage gap and discuss why salary negotiation is a skill every woman needs. From researching compensation (hint: it’s more than just Glassdoor) to documenting your wins and understanding the full scope of benefits, Claire offers actionable strategies to help you advocate for yourself at work like a pro. She also breaks down the role of HR in salary discussions and offers tips on building workplace allies to support your professional growth. Pro tip: likability does matter in negotiations—but so does timing, preparation, and knowing what not to say.  Plus, Claire gives us her real thoughts on viral career advice—like the idea of “being delusional” in your asks—and advocates for a grounded, research-based approach that leads to real results. Whether you’re gearing up for a performance review, planning your next big career move, or simply looking to feel more confident at work, this episode is packed with insights and strategies to help you own your worth.   ⭐ Connect with Claire on LinkedIn: https://www.linkedin.com/in/clairewasserman/  🤑 Work with Claire here: http://coachmeclaire.com/  💸 Negotiate your salary like a pro: https://ladiesgetpaid.carrd.co/  💌 Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe 📷 Follow us on Instagram: https://www.instagram.com/girlbossrally/   💻 Watch this episode on YouTube: https://www.youtube.com/girlboss   💼 Find your dream job or post open roles: https://jobs.girlboss.com/   📚 Did you know Girlboss has courses? Check them out here: https://course.girlboss.com/collections Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Nov 202443min

This episode is brought to you by HigherDOSE.  Get 20% off sitewide at HigherDOSE.com with the code GIRLBOSS20—excluding bundles and subscriptions. If you spend over $500, you’ll get an exclusive gift with your purchase. But don’t wait too long—this offer ends on December 7, 2024. One last thing: If you’re in New York City or are planning a visit before January 5, 2025, you’re going to want to head to the Music Box Theatre to see Suffs The Musical. Get your tickets now at https://suffsmusical.com/   What if you could hack your happiness? Lauren Berlingeri, the co-founder of HigherDOSE, will teach you how in this episode.  The certified holistic nutritionist and health coach shares her journey behind the wellness brand that’s changing how we think about self-care. Lauren and Avery get real about the science of “happy chemicals”—dopamine, oxytocin, serotonin, and endorphins (yep, that’s where the name HigherDOSE comes from!). They break down what these mood-boosters are, why they matter, and how to “microdose” them in your daily life.  Spoiler alert: quick fixes, like that pre-girls’-night-out glass of wine, might feel good in the moment but real, sustainable joy? That takes some mindful magic (don’t worry—Lauren will give you the cheat codes). From the healing power of infrared technology to transitioning between masculine and feminine energies, Lauren shares her tips for balancing her busy schedule as a CEO and a mom of twins while prioritizing her own wellness. Yes, it’s possible! ✨Learn more about HigherDOSE here. 🌅 Follow HigherDOSE on Instagram: https://www.instagram.com/higherdose/?hl=en  🤝 Connect with Lauren on Instagram: https://www.instagram.com/laurenberlingeri/?hl=en  💌 Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe 📷 Follow us on Instagram: https://www.instagram.com/girlbossrally/   💻 Watch this episode on YouTube: https://www.youtube.com/girlboss   💼 Find your dream job or post open roles: https://jobs.girlboss.com/   📚 Did you know Girlboss has courses? Check them out here: https://course.girlboss.com/collections Resources mentioned:  🎧 Listen to Nedra Glover’s episode here: https://pod.link/1041122387/episode/42332416ae10f5272fa20702484c0f57 🎧 Listen to Adrien Bettio and Hyla Nayeri’s episode here: https://pod.link/1041122387/episode/d1fd3a39edd8488a17bf1c00c81bb578 📚 The Athena Doctrine by Michael D'Antonio and John Gerzema: https://fave.co/4eA5eMk Learn more about your ad choices. Visit megaphone.fm/adchoices

19 Nov 202434min