How to build a lasting brand with Suzi Weiss-Fischmann, co-founder of OPI

Suzi Weiss-Fischmann, widely known as the First Lady of Nails, is the co-founder and creative visionary behind OPI. On this episode of Girlboss Radio, she joins Sophia Amoruso to talk about how she rebranded the professional nail industry in the '80s and '90s (with a lasting impact still felt today), how as a Hungarian-born woman she became the embodiment of the American dream, and what her process is for coming up with those iconic nail polish color names season after season. Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL Have feedback on the show? Email us at radio@girlboss.com Learn more about your ad choices. Visit megaphone.fm/adchoices