From $200k to $30M: The Power of Opportunity Cost | Ep 55

"I realized after really taking time and sitting with myself that it didn't align with my values." Today, Leila (@LeilaHormozi) shares with us a decision-making framework that has earned them between $20 and $30 million every year for the past four years. She explains the concept of sunk cost versus opportunity cost and how it helped them make a life-changing decision.

Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

Timestamps:

(1:47) - Realized it didn't align with values, just image-based

(2:54) - Passionate about helping people transform, but business side was difficult

(3:27) - Emotional breakdown, crying every day for 2 months

(4:01) - Made decision based on sunk vs. opportunity costs

(9:05) - Focus on opportunity cost, write it down, take emotions out

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