Athletic Brewing Company founder, Bill Shufelt

Athletic Brewing Company is a fast-growing brand in an emerging category that is about to blow up: non-alcoholic craft beer. So we talked to Athletic Brewing’s founder about why he started the company; the stigma of not drinking; why “near beer” has been so bad; why there’s such a need for products like this in the outdoors community; Athletic’s brewing process; how he feels about the emerging competition in the space; and more.

TOPICS & TIMES:

• When / why did start thinking about starting Athletic? (2:17)
• Stigmas around not drinking (5:06)
• Stigmas around “N/A” beer (8:31)
• Why didn’t N/A beer take off sooner? (12:45)
• Parallels: N/A beer & the plant-based meat industry (28:17)
• Two For the Trails program (31:02)

Hosted on Acast. See acast.com/privacy for more information.