Carlos Silva, CEO of World Team Tennis: How WTT Helps Innovate the Sport

With a deep background not only in tennis but also sports media, Carlos Silva joins us today to talk about his life and his involvement in World Team Tennis (WTT). Starting as the CEO in 2019, he has already implemented massive changes to make the format more engaging and exciting for not only the fans, but also the players. Take a listen to learn how WTT has evolved, how owner Billie Jean King plays a massive role in it and how WTT has even influenced the ATP and WTA Tour in modernizing rules!

www.wtt.com

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Happy Hitting!