Richard & Cos review 2022 and preview 2023

Richard Parsons and Cos Mingides are the co-founders of True, which was recently named B2B Creative Agency of the year - and the brains behind the B2B Needs Don Draper podcast.

The last year of the podcast has welcomed some fantastic guests from a broad spectrum of brands giving their views on how B2B Marketing is changing and how they’re running marketing in their organizations

Richard and Cos respond to key points shared last season and their thoughts on the matter.

We discuss:

1. Why now is a good time to be in B2B Marketing
2. Emotion and creativity the new paradigm in B2B Marketing
3. The key lessons B2B brands can learn
4. The problem within B2B right now
5. What being a bit more Don Draper mean for B2B brands