Building a B2B Challenger Brand
Welcome back to B2B Needs Draper, where we delve into the art of B2B marketing and chat with industry leaders to gain insights into their strategies. In this episode, we speak with Sumi Shukla, the Vi...
31 Jan 202427min
Creative B2B marketing Innovation at Cisco
Welcome back to B2B Needs Don Draper, the show that's as irresistible as Don Draper’s pitch. Today we are speaking with Emma Roffey, the former VP of marketing for EMEA at Cisco. With a career spannin...
11 Dec 202324min
A Human Approach to Marketing Cybersecurity
Welcome back to "B2B Needs Don Draper," the show that puts the martini back in marketing. In this episode, we talked to Kristin Owens, VP Corporate Marketing at Checkpoint Software. Kristin talks abou...
28 Nov 202327min
Private Equity and B2B Marketing: Unlocking the Power of Brand
Welcome back to "B2B Needs Don Draper," the show that puts the martini back in marketing. We have a special double-feature episode that dives deep into the world of B2B marketing and the often-neglect...
8 Nov 202340min
B2B's golden age is now
Welcome back to B2B Needs Don Draper! In this episode, we dive into the golden age of B2B marketing and why it's an exciting time for businesses in this space. Our two distinguished guests, John Watto...
17 Okt 202341min
The Power of Personalization and Sustainability Storytelling in B2B Marketing
Jose Pepe Gorbea is an inspirational leader guiding HP's pursuit of revolutionizing digital packaging technology across the globe.Jose is head of Brands, Agencies, and Sustainability Innovation at HP ...
11 Juli 202324min
Inside Intel's creative marketing powerhouse
Carolyn Henry is VP, CMO of Americas Regional Marketing at Intel and is the driving force behind their captivating marketing activations. Leading a team of over 70 marketers, she oversees strategies f...
7 Juni 202322min
