Creative B2B marketing Innovation at Cisco

Welcome back to B2B Needs Don Draper, the show that's as irresistible as Don Draper’s pitch.

Today we are speaking with Emma Roffey, the former VP of marketing for EMEA at Cisco. With a career spanning nearly two decades at Cisco, Emma has witnessed and contributed to the evolution of IP-based networking technologies which have shaped the digital landscape we know today.

Emma's journey at Cisco is a testament to her creativity, energy, and passion for what she does.

We discuss:

• Factors contributing to the sea of sameness in B2B
• The challenges of executing a humor-based campaign
• The need for questioning and breaking the norm in jargon-filled communication
• Drawing parallels between B2B and B2C marketing
• The need for businesses to adapt, be smarter, and maintain their brand value