336: Starting a Business During a Crisis with the founder of Alpha and Strata, Thor Ernstsson

336: Starting a Business During a Crisis with the founder of Alpha and Strata, Thor Ernstsson

Meet Thor Ernstsson. The founder of global giants such as Alpha, Strata, and lead architect for Zygna responsible for Farmville, Ernstsson knows business and products. In this interview, Nathan sits down with Ernstsson to discuss his journey from Zynga game developer, to creating a company that serves half of the Fortune 500. Honest and candid, Ernstsson reveals his decision-making processes behind some of the company's largest pivots, changes, and challenges. While most people would shy away from the idea of launching a business during a global crisis, Ernstsson is perhaps living proof that not only is it a good decision, it’s the best business decision one can make. Key Takeaways Thor Ernstsson discusses how he first began working at Zygna, and how he felt about the global success of Farmville His next business ventures, including Alpha and Strata Why he decided to pivot the company The importance of “now”, and why starting a business during a crisis is a good idea The decision to launch a business that aimed to connect people, while it was the start of the pandemic How to change the world, and why you should always aim to solve a problem that won’t change The importance of customers and why they need to be invested in your business’ success

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643: (Solo) Why Profitable Businesses Still Fail (And How to Avoid It)

643: (Solo) Why Profitable Businesses Still Fail (And How to Avoid It)

Most founders think if their company is profitable on paper, they're safe. But here's the truth I learned the hard way: businesses don't fail because they're unprofitable. They fail because they run o...

23 Mars 12min

642: I Quit My 15 Year Career To Build a Jewelry Business — and Hit $400,000 in My First Year

642: I Quit My 15 Year Career To Build a Jewelry Business — and Hit $400,000 in My First Year

Rosie Collins had a Christmas epiphany about baby shower gifts—every present focused on the baby, never the mom. That single observation turned into Deja Marc, a multimillion-dollar personalized jewel...

19 Mars 59min

641: How Konnie Built A $60K/Month Swimwear Brand In 18 Months — Without Quitting Her Day Job

641: How Konnie Built A $60K/Month Swimwear Brand In 18 Months — Without Quitting Her Day Job

Most people spot a gap in the market and do nothing — Konnie Tsimiklis spotted one, had zero fashion experience, and built a brand around it anyway. A management consultant by trade, Konnie spent dec...

18 Mars 38min

640: (Solo) Why Community Beats Followers in 2026

640: (Solo) Why Community Beats Followers in 2026

Followers are easier to get than ever. But here's what most founders don't realize: genuine community and real relationships are becoming significantly more valuable. At Foundr, we've built an audi...

16 Mars 7min

639: From $60K in Debt to ICONIC $100M Fashion Label | Rebecca Minkoff

639: From $60K in Debt to ICONIC $100M Fashion Label | Rebecca Minkoff

Rebecca Minkoff arrived in New York City at 18 with no money, no degree, and a low-paid internship that paid $3 an hour. She lived in a relative's playroom just to make it work. Twenty-one years lat...

12 Mars 57min

TRAILER: Little Empires — A Foundr Original Series

TRAILER: Little Empires — A Foundr Original Series

You've heard from the best in the business — Mark Cuban, Alex Hormozi, Emma Grede. Their stories are incredible. But sometimes, you need to hear from someone who's exactly where you are right now. ...

11 Mars 3min

638: (Solo) How I'd Launch an Ecom Brand in 2026 with $10K and Zero Followers

638: (Solo) How I'd Launch an Ecom Brand in 2026 with $10K and Zero Followers

If you're just getting started with e-commerce and you're wondering how to actually scale with limited cash and no audience, this episode is for you. I get asked this all the time: "Nathan, how do I g...

9 Mars 8min

637: How One Decision Separates a $1 Million Business From a $250 Million One | Leila Hormozi

637: How One Decision Separates a $1 Million Business From a $250 Million One | Leila Hormozi

Leila Hormozi went from six arrests in 18 months to building a portfolio generating over $250 million in annual revenue by age 30. What makes her story fascinating isn't just the rags-to-riches narr...

6 Mars 58min

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