Auto Retail Live 08 October 2024

New brand entrants are joining the UK market at pace and putting pressure on existing traditional manufacturers at a time when electric vehicle targets, economic pressures and consumer confidence are all challenging. Of course, the arrival of these new entrants and the timing of government EV targets are not separate. However, many believe that not all the new entrant brands will succeed in the UK. Similarly, few believe the UK market can sustain a higher number of brands than we have now, which means some longstanding brands could also fall by the wayside. Assessing the market and what’s needed to succeed for both retailers who partner with these new entrants and the manufacturer is the latest edition of the New Entrants Report, published in partnership with Auto Trader. To launch the report and discuss these topics join us on 8th October at 10:30am for our Auto Retail Live webinar, when we will analyse what these brands have to offer retailers, how and when they’re likely to come to the UK and how the market could change with an increasing number of manufacturers. On the webinar panel are Victor Zhang, country director, Omoda & Jaecoo UK, Andrew Pilkington, deputy CEO sales & marketing, Vinfast UK, and Ian Plummer, commercial director of Auto Trader. They will share their knowledge and experience about the new Chinese brands and will be available to answer your questions online. Key topics for discussion include: • Is the UK’s plan for electrification helping or hindering new brands • UK market pressures impact on new entrant progress • What retail strategies are the new entrants adopting and why • Why would retailers work with these new brands • How can retailers work with new entrants