Making Social Media Safe (for Brands?)

How do we make social networks safe? Who we make them safe for is really important, and today we talked about making them safe for brands, advertisers and communities. These groups want to organize in technical and professional ways, not just to prevent harm for the users or the safety of the users from persecution. We drilled into Mastodon specifically as a haven for Twitter users and how the federated system that Mastodon uses could actually be a really fantastic commercial model for brands that want to go beyond advertising to focus on content generation and sharing. Transcript: https://otter.ai/u/1m_t3Bz0yaucmNe5MFm_ROfXv1k Image: https://www.pexels.com/photo/black-and-white-warning-sign-13727202/