In Search 66: Getting the Scoop - A Behind the Scenes Look at Covering the SEO News

In Search 66: Getting the Scoop - A Behind the Scenes Look at Covering the SEO News

Crack search marketing reporter, George Nguyen, shares what covering the SEO industry looks like: · What goes into getting information out of Google? · How to find the SEO truth · How to find a happy medium between offering users both intrigue & reality Plus, we take a look at how COVID-19 has wreaked havoc on Google’s algorithm! In this episode, we talk with George Nguyen, the associate editor at Search Engine Land. We go into what it's like to cover the SEO News. We begin with how George started in content marketing and worked his way to writing articles for Search Engine Land. Then we go into what it's like to ask questions to major companies like Google and Microsoft and how forthcoming with information they really are. George also walks us through ways to rectify the situation when you get something wrong (some great stories about his personal experience here). We also get into what the hardest stories to cover are and how to deal with haters (just shake them off). Lastly, we explore why Search Engine Land has adopted its unique article structure. Don't skip the first segment as we talk about the insane rank fluctuation patterns that occurred over the last 2 weeks. It seems Google's machine learning is working around the clock to figure out all of these new COVID-19 queries that it hasn't seen before. To that we'll get into some of the patterns we've seen and why we think Google has released so many updates in such a short amount of time. Timestamps: Is COVID-19 Driving Google’s Algorithm Updates? [00:04:24 - 00:20:40] What Covering the SEO News Is Actually Like [00:21:05 - 01:00:40] SEO News [01:01:00 - 01:04:52] Resources: Rank Risk Index: rankranger.com/rank-risk-index TF-IDF Tool: rankranger.com/blog/tf-idf-seo-tool In Search SEO Podcast Episode 62: rankranger.com/blog/seo-work-life-balance In Search SEO Podcast Episode 65: https://www.rankranger.com/blog/confirmation-bias-seo Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Special Guest: George Nguyen twitter.com/geochingu linkedin.com/in/george-c-nguyen/ Presented by Rank Ranger: www.rankranger.com/

Avsnitt(222)

The key 3 spectrums of a modern SEO professional with Desmond Boateng

The key 3 spectrums of a modern SEO professional with Desmond Boateng

Explore the three key spectrums of a modern SEO professional with Desmond Boateng. Learn how the skillset for SEO specialists has evolved, from mastering hard skills like technical SEO and digital PR to emerging areas like AI and user experience. Discover the importance of consulting and leadership skills in shaping a successful SEO career. Tune in to understand the training process from junior to expert level and how to thrive in the ever-evolving SEO landscape.

25 Sep 202417min

AI Wars: How publishers can evolve their organic search strategy with Duncan Colman

AI Wars: How publishers can evolve their organic search strategy with Duncan Colman

Navigate the evolving landscape of AI in search with Duncan Colman. Learn how publishers can adapt their organic search strategies to thrive in the age of AI. Discover actionable tactics to stay competitive, boost visibility, and leverage AI to enhance your SEO efforts. Tune in to future-proof your search strategy and stay ahead in the AI wars.

18 Sep 202416min

How to interview for junior SEO roles with Dan Taylor

How to interview for junior SEO roles with Dan Taylor

Learn how to ace interviews for junior SEO roles with expert advice from Dan Taylor. Discover what hiring managers look for, how to showcase your skills and potential, and the key questions to prepare for. Whether you're new to SEO or looking to break into the industry, this episode offers valuable insights to help you stand out and land your first SEO role.

11 Sep 202420min

5 tips on becoming a successful manager with Andy Frobisher

5 tips on becoming a successful manager with Andy Frobisher

Unlock the secrets to becoming a successful manager with Andy Frobisher's top five tips. Learn how to delegate effectively, support your team through mistakes, and maintain high standards for yourself and your team. Discover the importance of a clear progression and performance plan and why trusting your team is key to success. Tune in for actionable advice to elevate your management skills!

3 Sep 202418min

4 Ways To Optimize Your Content for Google Lens with Veronika Höller

4 Ways To Optimize Your Content for Google Lens with Veronika Höller

Learn how to optimize your content for Google Lens with Veronika Höller. Discover four key steps to make your images more discoverable: showcasing high-quality visuals, using descriptive file names and alt text, leveraging structured data, and optimizing image sitemaps. As visual search gains traction, these strategies will help you capture more organic traffic and stay ahead of the competition.

29 Aug 202416min

5 Tips to Managing Content Writers for Maximum Impact on your Content with Kerry Campion

5 Tips to Managing Content Writers for Maximum Impact on your Content with Kerry Campion

Master content management with Kerry Campion's top tips for maximum impact. Discover what to look for in a writer, how to build a knowledge base, and what should be included in a brand voice guide. Learn why content briefs matter beyond keywords and how to move past treating content as a mere checkbox.

20 Aug 202419min

how user behavior plays a decisive role in the ranking of web pages with Arnout Hellemans

how user behavior plays a decisive role in the ranking of web pages with Arnout Hellemans

Discover how user behavior impacts the ranking of web pages with Arnout Hellemans. Learn about user query satisfaction and why understanding user behavior is essential for optimizing content and improving search rankings.

13 Aug 202417min

9 ways to use aged domains for link building with Kalin Karakehayov

9 ways to use aged domains for link building with Kalin Karakehayov

Discover 9 innovative ways to use aged domains for link building with Kalin Karakehayov. Learn how aged domains can enhance your SEO strategy, boost your link-building efforts, and stay ahead of the latest SEO trends.

7 Aug 202420min

Populärt inom Teknik

uppgang-och-fall
rss-racevecka
elbilsveckan
bilar-med-sladd
market-makers
rss-badfluence
natets-morka-sida
rss-elektrikerpodden
developers-mer-an-bara-kod
rss-uppgang-och-fall
rss-technokratin
mediepodden
skogsforum-podcast
rss-veckans-ai
hej-bruksbil
solcellskollens-podcast
rss-digitala-influencer-podden
garagehang
rss-laddstationen-med-elbilen-i-sverige
rss-snacka-om-ai