TUI Group's Employer Brand Journey, with Sibylle Reiss

TUI is the world's largest tourism company and Sibylle Reiss heads up HR across DACH & Poland. She is also in charge of group-wide employer branding. Questions for Sibylle: Who are you and what do you do? What’s the corporate culture like at your company? What talent challenges are you faced with? What's the best source of hire for TUI? How does employer branding help you with this? What is your EVP/people promise? What are the pillars of the EVP? How do you communicate and activate this? What initiatives are you particularly proud of? What hard lessons can you share with us? What are your top 3 tips for employer brand managers? How do you go about measuring ROI on employer brand? What companies inspire you? What’s up next for your employer brand and EB in general? Where can people connect with you? Read the full show-notes at https://employerbrandingpodcast.com