Why Good Recruitment Marketing Starts with Listening, feat. Katrina Kibben

Effective recruitment marketing starts with listening, according to Katrina Kibben, the founder of Three Ears Media. In this episode, Katrina shares her take on employer brand vs. recruitment marketing, best practice in recruitment communications, tips & tricks around job descriptions, application processes, understanding what candidates actually want and much more. Connect with Katrina on LinkedIn: https://www.linkedin.com/in/katrinakibben/ Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Check out the Employer Brand Index: https://employerbrandindex.co How to Measure ROI on Employer Brand, EBrandCon 2018 slides: https://hubs.ly/H0cnWtl0 Got questions or feedback? Email: jorgen@linkhumans.com