#102: Joe Kudla - Vuori, Founder & CEO

"I feel like I'm a student of life. If I wasn't given any other gifts, the one gift that I think I have is an appreciation for how finite this life is." -Joe Kudla

Starting as a pop-up trailer by the beach in 2015, to numerous retail stores scattered throughout the U.S. in 2021, Vuori is an active lifestyle brand that draws inspiration from the aspirational coastal California lifestyle - an integration of yoga, surf, sport, art, and strong visionary spirit.

In this episode, Joe shares the self-care and mindfulness practices he uses to maximize creativity, optimize productivity, and get into a flow state - including breath work, meditation, yoga, surfing, mountain biking, and journaling. Joe talks about the importance of community - and being in service to the community of Encinitas and all communities Vuori has a retail presence. And how the overlap of what made Joe successful as an athlete growing up has helped him become successful as an entrepreneur.

Joe shares his journey from college graduate, to a modeling career that took him to Europe for two years, to accountant, to finally founding Vuori, and lessons and learnings along the way. This is an episode you don't want to miss.

Full disclosure - I'm part of the Vuori Influencer program which includes discounts on all Vuori product. MY go-to items are the Kore short and tuvalu tee. I absolutely love the product