SPI 57: What the Music Industry Can Teach Us about Starting and Running an Online Business with David Hooper

#904 I'm now a big fan of short-form video for entrepreneurs, despite my initial skepticism. For the best results, though, you should take advantage of multiple platforms at once. But how do you show up everywhere without burning yourself out? In this episode, I'm chatting with online video pioneer Gideon Shalwick. He is the creator of Vubli, a tool that enables you to automate posting videos to YouTube, TikTok, Instagram, and more. [affiliate link] This is a huge time saver because Vubli doesn't just schedule posts for you. It generates titles, descriptions, thumbnails, and tags, removing the friction that stops many of us from posting consistently. Listen in because Gideon and I dive into the most effective strategies to help you win big with short-form content. We discuss finding your hero platform, debunk myths about using third-party tools and posting daily, and get into the importance of engaging with your audience at peak times. Enjoy! Show notes and more at SmartPassiveIncome.com/session904.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

3 Dec 48min

#903 I was twenty-five when I started my business journey. Now, days away from my forty-third birthday, my perspective on what matters most has entirely shifted. More than ever, I'm optimizing for fun. Even more so, I'm optimizing for peace. If you resonate with these thoughts, join me for a reflective episode today. I'll update you on my family life and the best purchase I ever made to get more quality time with April, my wife. I'll share the number one activity that brings the whole family together, as well as an update on my health and the supplement that has made the biggest difference for me. Of course, I'll discuss becoming a New York Times best-selling author this year and how my success with short-form content has changed my outlook on what's coming next. If you're overwhelmed or unsure about where to place your focus, listen in! Show notes and more at SmartPassiveIncome.com/session903.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Nov 34min

#902 I just earned $40,000 in four days selling t-shirts! That's bananas, but these are the kinds of things you can expect to happen if you focus on building true superfans. From day one, you can follow my system and start generating income from your passion. From ad revenue and affiliate marketing at the casual level to VIP experiences and five-figure consulting gigs at the top of the audience growth pyramid, I cover it all in today's session. This is not about chasing vanity numbers and buying fake subscribers, either. None of that stuff matters! The Superfans system is the key to building real connections online in the age of AI. One experience for a top follower can outweigh hundreds of small sales, so tune in for a look at the opportunities available to you right now. I know you haven't even considered some of these methods yet, so don't miss this episode! Show notes and more at SmartPassiveIncome.com/session902.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 Nov 25min

#901 I was wrong. Going against one of my core beliefs proved it and changed everything! For years, I championed the idea that long-form content was the only real way to build a loyal audience. I was especially hard on the growing popularity of TikTok. But that all changed when I finally understood what it takes to attract superfans, one sixty-second video at a time. Now, my short-form series, Should I Open It, or Should I Keep It Sealed?, has become the number one thing I'm known for. Listen in because, in this episode, I reveal how I went from skeptic to believer. I've picked up over a billion views in process and have serious additional revenue coming in, so don't miss this session! I’ll share the importance of consistency and authenticity, and why showing up daily might be the most powerful growth strategy we have right now. Tune in to build an audience without following cheesy trends! Show notes and more at SmartPassiveIncome.com/session901.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12 Nov 21min

#900 Before you even have them, building your business with your future superfans in mind is the secret to success. That’s what I’m diving into for this special milestone episode! 900 sessions in, the Superfans concept is still the number one idea behind my biggest wins. It’s helped me write a bestselling book, build communities around my work, and create brands that stand out and thrive. In the age of AI, this principle is more relevant than ever! So, what drives someone to become a superfan? In this episode, I walk you through the pyramid of fandom and share exactly how to turn casual followers into lifelong advocates. From speaking your audience’s language and providing quick wins to building community and showing up live, these simple actions can supercharge your brand's growth! If you’re ready to attract fans who'll stick around for the long run, don't miss this session! Show notes and more at SmartPassiveIncome.com/session900.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 Nov 34min

#899 Here's the thing. No amount of learning about strategy will help your business take off until you drop your limiting beliefs. And there's nothing woo-woo about getting your mindset primed for success, either. It's all in the science of how our brains work! Setting and achieving goals is about thinking differently. That's why I'm very happy to have Dr. Shannon Irvine back on the show to share insights from her book, 67 Day Year. If you've ever felt like you're flooring the gas pedal but not getting anywhere, this is the session to help you move forward! In this episode, Dr. Shannon breaks down how to unlock your brain’s true potential and make success your default setting. We discuss overcoming invisible mindset barriers, beating your subconscious at its own game, why sixty-seven days can change your life, and how to follow through on your goals. Listen in for a perspective shift to help you take control! Show notes and more at SmartPassiveIncome.com/session899.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

31 Okt 33min

#898 Having the right tools for the job will transform your productivity. After trying out hundreds of them, I've finally unlocked the next-level tech stack that changed the game for me. Tune in for this episode to hear how I use everything from AI to basic calendar apps to elevate my workflow. Don't miss this session because, while most services promise the world and fall short, you only need a few high-quality tools to set yourself up for success! I'll discuss how and why I've fed my books, videos, newsletters, and everything else into Poppy AI for upleveled creativity. I'll share services like Riverside and Vubli that make content creation and distribution easy. Also, I'll remind you that Kit and Circle, companies for which I serve as advisor, continue to offer top-tier email and community solutions. [affiliate links] But that’s just the start. There are other tools in this mix to help you build and manage a business without burnout! Show notes and more at SmartPassiveIncome.com/session898.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 Okt 18min

We all know it’s smart to save and invest for retirement, right? But what happens if you reach 65, having sacrificed your health and relationships to hit an arbitrary number in your account? Here's the thing. The traditional idea of retirement might not work for you. In fact, the system might be broken and was never designed to truly reward you for your contribution in the first place. That's why we're challenging the norm in today's powerful episode with my guest, Derek Coburn. His book Let's Retire Retirement, co-authored with Sara Stibitz, offers a game-changing mindset shift for building a secure financial future without compromising your present. Derek has the numbers to back him up and makes an incredible case for designing a career knowing you'll probably work beyond the age of 65. Listen in because understanding this might free up your income and enable you to enjoy life right now! Show notes and more at SmartPassiveIncome.com/session897.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Okt 38min