SPI 269: How to Build a Massive Community Behind Your Physical Product with Tom from Chubbies

#269: Today, I'm joined by Chubbies co-founder Tom Montgomery to talk about selling a physical product with help from a massive, engaged community of fans. We talk about creating a unique brand voice with the help of video, using social to build community (not to sell), and using fan content in marketing. Podcast show notes available here: https://www.smartpassiveincome.com/session269 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.