SPI 655: How to Build Stories That Sell Big with Dr. J.J. Peterson

SPI 655: How to Build Stories That Sell Big with Dr. J.J. Peterson

#655 How much is a good story worth? In marketing, it's priceless. It can make the difference between no sales and more sales than you can handle. But how do you tell the right story? How do you find the exact formula that can take your brand to the next level? This is the focus of today's conversation with Dr. J.J. Peterson of StoryBrand and the Marketing Made Simple podcast. You hear me talk about Building a StoryBrand by Donald Miller all the time. It's one of the books that are essential reading for any entrepreneur. In this session, we dive even deeper into the game-changing impact of storytelling in business. Dr. J.J. Peterson shares the seven elements your brand script should include, how to become a better marketer, how to stand out in your niche, and much more. Thousands of organizations have seen massive growth under his guidance, so don't miss this incredible talk! Show notes and more at SmartPassiveIncome.com/session655.

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SPI 919: How to Start New Things Without Quitting the Old Things

SPI 919: How to Start New Things Without Quitting the Old Things

#919 What would you regret more, letting go too early or holding on too long? There's no shame in changing direction when something stops working. Shame only starts creeping in when you stay stuck bec...

11 Mars 23min

SPI 918: Going Live to Supercharge Your Audience Growth (with Mariane Cresp)

SPI 918: Going Live to Supercharge Your Audience Growth (with Mariane Cresp)

#918 Big vanity numbers don't always build big businesses. That's why going viral should never be our main goal online. Instead, it's all about fostering superfans and redirecting the attention we get...

6 Mars 33min

SPI 917: We Sold Our Company… Here’s What No One Tells You (with Caleb Wojcik)

SPI 917: We Sold Our Company… Here’s What No One Tells You (with Caleb Wojcik)

#917 What does it feel like to let go of a business you love, one you started with a close friend? Is selling the right move when you know your focus has shifted? In this episode, we'll share a behind...

4 Mars 26min

SPI 916: How Two Moms Went from Garage Dancing to 30,000 Paid Students (with the Shuffle Mamas)

SPI 916: How Two Moms Went from Garage Dancing to 30,000 Paid Students (with the Shuffle Mamas)

#916 Being real, sharing your journey, creating consistently, and repurposing your content across multiple platforms are tips I share all the time. But what are the actual results you can get if you f...

25 Feb 26min

SPI 915: 2026 Marketing Trends You Better Not Miss

SPI 915: 2026 Marketing Trends You Better Not Miss

#915 If you're still running your business like it's 2025, you're missing out on massive opportunities. Nano niches, live stream shopping, and zero-click marketing are part of the next wave of strateg...

18 Feb 27min

SPI 914: Why Online Business Is So Different Now

SPI 914: Why Online Business Is So Different Now

#914 Everything has changed. That's my answer to the question of how the world of online business is today versus how it was when I started. Of course, that was in 2008. But my answer is actually the ...

11 Feb 25min

SPI 913: Don't Give Up Yet

SPI 913: Don't Give Up Yet

#913 We're more connected than ever, yet something like getting coffee with a friend feels nostalgic. Playing videogames in the same room with another person feels nostalgic. This is a weird thing to ...

4 Feb 26min

SPI 912: The 2030s Will Be the New Renaissance (And What This Means for You)

SPI 912: The 2030s Will Be the New Renaissance (And What This Means for You)

#912 Perfection is out. Authenticity is in. As the world is flooded with polished content and AI noise, this is becoming increasingly true every day. That's why the more you edit yourself, the more yo...

28 Jan 15min

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