Decoder with Nilay Patel17 Okt 2024

How influencers are changing advertising with Digitas CEO Amy Lanzi

Today’s episode is a little different: Digitas CEO Amy Lanzi and I recorded this conversation live on stage during advertising week in New York City at an event graciously hosted by Adweek. I've actually been dying to talk to Amy. Digitas is one of the most important agencies in the entire advertising business with huge clients and massive influence over big platforms like Instagram and YouTube. After all, they're the ones buying the ads that keep all of those companies afloat. As you'd expect, she has a lot of thoughts about influencers, creators, AI, and everything that is going to change the advertising industry in the months and years to come. Links: Publicis Groupe acquires influencer-marketing giant Influential | Marketing Dive Epsilon has first Digital CDP to provide native omni-channel activation | Epsilon Stagwell is on the hunt for adtech as the ad company continues its acquisition spree | BI Emma Chamberlain Is the People’s Influencer | Allure Inside the World of Sephora Squad | Marketing Scoop Fanatics Launches Fanatics Live, a Next-Gen Live Commerce Platform | Fanatics There’s no AI without the cloud, says AWS CEO Adam Selipsky | The Verge A Google breakup is on the table, say DOJ lawyers | The Verge For Gen Z, TikTok Is the New Search Engine | The New York Times Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Our producers are Kate Cox and Nick Statt. This episode was edited by Xander Adams. Our supervising producer is Liam James. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Avsnitt(985)

Kevin Roose is AGI-pilled. Why aren't you?

My guest today is Kevin Roose, a journalist and author of the new book The AGI Chronicles. Kevin was a longtime New York Times reporter and host of the popular podcast Hard Fork, but he and friend of ...

26 Okt 1h 8min

Bill Gates says to prepare for 20 years of ‘tumultuous’ AI disruption

My guest today is Bill Gates, co-founder and former CEO of Microsoft and chairman of the Gates Foundation. You may have noticed Bill in the news more lately — he’s been on something of a tour for the ...

22 Okt 1h 16min

JB Pritzker thinks AI could help us live to 100 — or threaten us like nukes

Illinois Gov. JB Pritzker, has a lot of thoughts about AI, tech, and privacy. Those issues are driving a big and maybe kind of unexpected political realignment — and with the midterms coming up next ...

19 Okt 59min

Why Elon Musk wants to sell you cell service

My guest today is Walter Piecyk, a telecom analyst at LightShed Partners, and we’re discussing SpaceX’s plan to become a major wireless carrier. Last week, the company agreed to buy a big chunk of low...

17 Okt 53min

Benn Jordan thinks the surveillance problem is much bigger than Flock

Today, I’m talking with Benn Jordan, musician, YouTuber, researcher, and investigative journalist. In the last couple of years, Benn has become a high-profile face in the creator and media spaces for ...

15 Okt 1h 2min

Rewind: Ronan Farrow on Sam Altman’s ‘unconstrained’ relationship with the truth

Hey everybody, it’s Nilay. We’re off today for the holiday, and we’ll be back this Thursday with new episodes. In the meantime, we wanted to revisit a conversation from earlier this year I had with in...

12 Okt 1h

Another billionaire thinks he can fix Warner Bros.

Acquiring Warner Bros. never goes well for anyone. AOL failed, AT&T failed, and Discovery failed — although it did succeed in flipping the assets to David Ellison’s Skydance. So I’m talking to Peter ...

10 Okt 45min

OpenAI has a Muse problem

My guest today is Hayden Field, The Verge’s senior AI reporter, and we're discussing the new wave of consumer friendly AI agents. AI enthusiasts have been using agents for a minute now, but the launch...

8 Okt 45min