9: What is tone of voice with Kruthika Subramanyam
Audiogyan23 Mars 2017

9: What is tone of voice with Kruthika Subramanyam

What is tone of voice? Why do brands need it? Or it is important in other domains as well? What is the role of language in defining the tone? How much command you need to have over language? How do you establish relevance with your audience using the tone?What are the challenges in maintaining tone of voice with the introduction of social media?

Avsnitt(306)

Ep. 305 - Become a book cover designer with Ahlawat Gunjan

Ep. 305 - Become a book cover designer with Ahlawat Gunjan

Introduction As per Wikipedia, the phrase “You can never tell a book by its cover” was popularized when it appeared in the 1946 murder mystery, Murder in the Glass Room, by Lester Fuller and Edwin Rol...

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Ep. 304 - Design & Furniture Systems with Andre Eckholt

Ep. 304 - Design & Furniture Systems with Andre Eckholt

Introduction In my 204th episode with Neelkanth Chhaya, Synthesis of standardization, I asked him “Does standardization kill diversity, ingenuity?” To which he gave a brilliant insight. “Sometimes we ...

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Ep.303 - Importance of process in architecture with Hans Brouwer

Ep.303 - Importance of process in architecture with Hans Brouwer

Introduction Welcome to a new series, “Footprints of History”. The Drawing Board, with whom I am partnering for the 3rd consecutive year, brings this series to you. The Drawing Board is an internation...

11 Sep 202448min

Ep.302 - Pillars of the Past and Present with Uday Andhare

Ep.302 - Pillars of the Past and Present with Uday Andhare

Introduction Welcome to a new series, “Footprints of History”. This series is brought to you by, The Drawing Board, with whom I am partnering for the 3rd consecutive year. The Drawing Board is an inte...

3 Sep 202445min

Ep.301 - The Paper Ark case study with Nayan Shrimali and Venus Bird

Ep.301 - The Paper Ark case study with Nayan Shrimali and Venus Bird

Friedrich Nietzsche once said, “We should be a mirror of being: we are God in miniature.”. I Had Srijan Jha in Ep. 258 on “How mini can a miniature art be’ and a case study of ‘Green humor’ with Rohan...

28 Aug 202447min

Ep.300 - Audiogyan's 300th episode with Kedar Nimkar

Ep.300 - Audiogyan's 300th episode with Kedar Nimkar

John Pathrose interviews me in this 300th Episode. The Host becomes the guest. John is an old friend and a media professional. The following topics were covered in our conversation.  Power of Design W...

21 Aug 202446min

Ep. 299 - Architecture as a Citizen with James Inedu George

Ep. 299 - Architecture as a Citizen with James Inedu George

We're delving into the exciting yet complex world of African architecture, with a particular focus on Nigeria. We'll explore trends that hold valuable lessons for India, a nation grappling with simila...

23 Juli 202442min

Ep. 298 - Responsibilities of a Designer with Daniel Burka & Shreyas Satish

Ep. 298 - Responsibilities of a Designer with Daniel Burka & Shreyas Satish

This is the last episode of the #designersdigest series where we have Daniel Burka and co-host Shreyas Satish. We talk about blurring lines between product and design, the importance of being a genera...

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