Using The Five Ethical Principles Of Persuasion To Grow Your Business

In this conversation, Tommy Mello and Benji Carlson discuss the current state of the blue collar economy, emphasizing the bullish outlook for trades and the impact of AI as a growth enabler. They explore the talent shortage in the industry, the need to attract younger workers, and the importance of personal development and performance-based pay. The discussion highlights strategies for making trades appealing again and the necessity of evolving business practices to meet the demands of a changing workforce. 00:00 The Bullish Blue Collar Economy 04:31 AI as an Enabler for Growth 10:50 The Talent Shortage in the Trades 16:31 Making Trades Cool Again 32:08 Six Keys to Attracting Young Talent 38:56 The Importance of Personal Development 49:22 Implementing Performance-Based Pay 56:26 Identifying and Attracting Talent

8 Sep 1h 13min

In this conversation, Tommy Mello and Ryan Lee discuss the essential elements of business success, including the importance of mindset, pricing strategies, and building a strong team. They explore the challenges of partnerships, the significance of intentional living, and the need for effective marketing strategies. The discussion emphasizes learning from mistakes, the role of systems in business, and the impact of leadership on company culture. They also touch on financial strategies for sustainable growth and the importance of continuous learning and networking in the business landscape.   00:00 Setting the Stage for Success 03:03 Intentional Living and Business Growth 05:51 The Importance of Mindset in Business 08:58 Navigating Partnerships and Family in Business 12:06 The Power of Pricing and Value 14:49 Building a Winning Team and Culture 17:45 Marketing Strategies for Growth 20:36 Learning from Mistakes and Failures 23:32 The Role of Systems and Processes 26:31 The Impact of Leadership on Business 29:51 Financial Strategies for Sustainable Growth 32:37 The Importance of Continuous Learning 35:24 Building Relationships and Networking 38:27 The Future of Business and Innovation 41:28 Final Thoughts and Key Takeaways

1 Sep 1h 13min

In this conversation, Tommy Mello and Tim Brown discuss the intricacies of home service marketing, emphasizing the importance of niche marketing, community engagement, and the balance between SEO and PPC strategies. They explore the challenges faced by home service businesses, the significance of building relationships, and the value of enterprise planning. The discussion also touches on the role of humor in marketing and the necessity of understanding one's market. Tim shares insights from his book, 'How to Become a Hometown Hero,' and highlights the importance of giving back to the community while building a successful business. Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.  For more details visit freedomevent.com 00:00 Introduction to Home Service Marketing 05:02 The Importance of Niche Marketing in Home Services 09:41 Challenges and Opportunities in Home Service Marketing 14:46 Navigating SEO, PPC, and Local Marketing Strategies 19:35 Community Engagement and Building Brand Loyalty 24:37 The Role of Humor and Persuasive Communication in Marketing 29:42 Building Relationships and Networking for Business Growth 34:22 The Value of Enterprise and Long-Term Planning 39:09 Final Thoughts and Key Takeaways

25 Aug 1h 3min

In this conversation, Tommy Mello interviews Dave Yoho, a pioneer in the home improvement industry, discussing the keys to sales success, the importance of understanding human behavior, and effective communication techniques. They explore how to build a winning team, the role of personality in sales, and the necessity of adapting sales techniques to meet customer needs. The discussion emphasizes the significance of creating a positive company culture and the impact of effective communication on customer relationships. Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. For more details visit freedomevent.com   00:00 Understanding Sales Success and Human Behavior 12:14 The Importance of Effective Communication in Sales 24:45 Building a Winning Team and Company Culture 40:11 The Role of Personality in Sales 51:17 Adapting Sales Techniques for Success

18 Aug 1h 7min

In this conversation, Tommy Mello and fleet management expert Renee Milam discuss the intricacies of managing a fleet of vehicles, particularly in the home service industry. They explore the benefits of leasing versus buying vehicles, the importance of maintaining a new fleet for employee morale and customer perception, and how effective branding can enhance business visibility. Additionally, they delve into the role of technology in optimizing fleet operations and the significance of understanding total cost of ownership in fleet management. Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. For more details visit freedomevent.com Timestamps: 00:00 Understanding Fleet Management and Vehicle Lifecycle 08:01 The Benefits of Leasing vs. Buying Vehicles 16:01 Optimizing Fleet Operations and Maintenance 23:16 The Importance of Vehicle Branding and Image 30:34 Leveraging Technology in Fleet Management

8 Aug 39min

In this conversation, Tommy Mello interviews Aaron Stokes, a seasoned expert in the automotive repair industry. They discuss Aaron's journey from humble beginnings to becoming a successful entrepreneur and coach. The conversation covers essential business concepts such as understanding financial metrics, the importance of gross profit by the hour, effective sales techniques, and the significance of live events in fostering community and growth. Aaron emphasizes the need for business owners to embrace change, understand their numbers, and create a supportive environment for their employees. The discussion concludes with insights on personal growth and the challenges of scaling a business. Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. For more details visit freedomevent.com Timestamps: 00:00 Embracing the Future 01:07 Introduction to Aaron Stokes 03:04 Aaron's Journey in the Automotive Industry 06:03 Understanding Business Numbers 15:03 The Importance of Gross Profit by the Hour 25:00 Staffing and Employee Management 34:29 Sales Techniques and Customer Engagement 44:32 The Power of Live Events 54:31 Final Thoughts and Advice

4 Aug 1h 3min

Russell Brunson is the co-founder of ClickFunnels and a driving force behind the online marketing revolution. From hustling potato gun DVDs in college to building a $100 million software company, he’s proof that big ideas and relentless execution can change everything. With ClickFunnels, he’s empowered over a million entrepreneurs to launch, scale, and automate their businesses without needing a tech team. He’s also a best-selling author of DotCom Secrets, Expert Secrets, and Traffic Secrets — books that have become the go-to playbooks for digital marketers worldwide. Known for his electrifying stage presence and practical, no-fluff strategies, Russell doesn’t just talk funnels — he builds empires with them. His mission? To help everyday people turn their passion into profit, and their message into a movement. Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. For more details visit freedomevent.com 00:00:00 AI Intro 00:00:45 Title Sequence Music 00:01:05 Show Notes VO 00:01:50 Intro into Interview 00:28:59 AI Insertion 00:30:14 Interview Resumes 01:13:06 Outro

28 Juli 1h 13min

In this conversation, Jim Leslie discusses the journey of navigating business challenges, the importance of technology and marketing in scaling a business, and the need for a supportive community. They emphasize the significance of focus, execution, and creating value for all stakeholders involved. The discussion also highlights the common pitfalls that business owners face and the necessity of surrounding oneself with the right people to achieve long-term success. Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. For more details visit freedomevent.com Timestamps: 00:00:00 Cold Open 00:00:16 Title Sequence 00:00:36 Show Notes VO 00:01:22 Intro Into Interview 00:32:23 Insertion 00:33:32 Interview Resumes 01:01:38 Outro

21 Juli 1h 2min