Why magicians make the best designers, with Adrian Westaway, co-founder of Special Projects

Send us a text Special Projects' co-founder, Adrian Westaway talks to us about his journey from amateur magician to master designer and how the skills of illusion can be applied to drive better design outcomes. Design and magic are both human centric disciplines that leverage psychology to influence behaviours and attitudes; and both benefit from "someone spending more time on something than anybody would reasonably expect". We talk about: Adrian's experience at the bur...