The Steve Harvey Morning Show3 Sep 2024

Financial Motivator: Using social media effectively, know YOUR business strengths and product marketing.

Two-time Emmy and three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey. The Chair of Stuckey’s. A pecan snack and candy company based in Wrens, GA. She is also the author of “Unstuck: Reviving an American Icon.” Stuckey’s growth lies in their partnership with almost 5,000 retailers nationwide that sell their delicious pecan snacks and candies.

Questions About the Company’s History and Legacy:

Stuckey's has such a rich history. Can you share what initially inspired the rebirth of the brand after all these years?
How does social media on LinkedIn work?
The Power of Marketing and Branding.
What strategies did you implement to turn Stuckey’s around and bring it back to the forefront of the market?
Acquiring a pecan manufacturing facility was a major step. How has owning this facility impacted your product offerings and business growth?
What role does innovation play in the resurgence of Stuckey’s, especially in terms of product development and marketing?

Questions About Branding and Marketing:

Stuckey’s is known for its nostalgic appeal. How do you balance honoring that nostalgia while also appealing to modern consumers?
How important has social media and digital marketing been in the rebirth of Stuckey’s?

Questions About Leadership and Vision:

What’s your long-term vision for Stuckey’s, and how do you plan to continue the momentum you’ve built?
What advice would you give to other entrepreneurs wanting to start their own business?

Questions About Partnerships and Community:

How have partnerships with retailers and other brands contributed to the comeback of Stuckey’s?
Stuckey’s has deep roots in Georgia. How important has the local community been in your company’s resurgence?
Can you share any upcoming collaborations or new product launches that will be part of Stuckey’s comeback story?

It all started with a borrowed Model A Ford and a $35 loan

With that, W.S. “Sylvester” Stuckey, Sr. founded Stuckey’s as a roadside pecan stand along Highway 23 in Eastman, GA in 1937. With that Ford that he retrofitted to haul pecans and the loan (from his grandmother), W.S. drove around the countryside and bought pecans from local farmers to sell at his stand, along with local honey and souvenirs. His wife, Ethel, added her delicious homemade candies – southern delicacies like pralines, Divinities, and our iconic Pecan Log Rolls.

Through grit and determination, the Stuckeys grew the stores from these humble beginnings to a roadside empire. At its peak in the 1960s, the little pecan company had become an integral part of the American road trip. It boasted 368 stores in over 30 states, each offering kitschy souvenirs, clean restrooms, Texaco gas, and of course, our famous candies.

Stuckey’s also owned a candy plant in Eastman to allow for larger production of sweet treats, a trucking company, and a sign company that produced the 4,000 Stuckey’s billboards that dotted America’s highways. Stuckey’s merged with Pet Milk Co. in 1964 to add capacity and capital for the company to grow.

Decline and Rebound

W.S. Stuckey, Sr. died in 1977, the same year that Illinois Central Industries, a Chicago conglomerate, bought Pet Milk Co., and they began to close Stuckey’s stores across the country. Stuckey’s fell into a decline until 1984 when W.S. “Billy” Stuckey, Jr., son of the founder and a five-term Congressman from the 8th District of Georgia, acquired Stuckey’s and began to turn the company around.

Under Billy’s helm, the Stuckey’s Express concept – or a store within a store – was launched, and the company expanded to over 115 franchises in 17 states. The Eastman candy plant continued operations by a third-party contractor but was shuttered in 2009 during the Recession, although Stuckey’s branded candies continued to be produced by outside vendors.

In November of 2019, Ethel “Stephanie” Stuckey, Billy’s daughter, took over as CEO of Stuckey’s. In August of 2020, Stuckey’s acquired Front Porch Pecans, a pecan snack company that sells to domestic and foreign markets, including grocery channels in the Southeast U.S. With this merger, Stuckey’s gained management support with R.G. Lamar as new President to run Stuckey’s with Stephanie.

In January of 2021, Stephanie and R.G. acquired a pecan manufacturing facility in Wrens, Georgia to drive growth of the company through snack and candy making. Later that year, they added a third equity owner, Ted Wright, a marketing professional based in Atlanta.

Today, Stuckey’s is making a comeback, thanks to reinventing the brand as a pecan snack and candy company. They are once again making the delicious products that Ethel first made in her country kitchen, and Sylvester sold at his roadside stand. There are still 13 original blue roof Stuckey’s stores in operation. These stores are not owned or operated by the parent corporation but are licensed to sell our products and remain an important part of our past and story.

Stuckey’s growth lies in our partnership with almost 5,000 retailers nationwide, including Hobby Lobby, Bealls, Ingles, Wawa, TravelCenters of America, and others, that sell our delicious pecan snacks and candies. The company also maintains an online store, a fundraising business, and a corporate gift program.

In August of 2022, R.G. Lamar, Jr. transitioned to the role of CEO, and Stephanie Stuckey assumed the role of Chair. They continue to run the day-to-day operations of Stuckey’s, with R.G. driving internal growth and Stephanie being the external face of the brand. From a humble pecan stand to a nationwide brand, the future looks bright for Stuckey’s.

Look for our products soon in a store near you — and be part of our comeback journey! #SHMS, #STRAW, #BEST

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

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Money Tips: Millennial millionaire says real estate is always going to be good debt. Bad debt is the credit card.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Justin M. Lee. Purpose of the Interview To showcase Dr. Lee’s journey from a young real estate agent to a multi-industry entrepreneur. To inspire listeners with strategies for wealth-building through real estate, construction, and logistics. To encourage financial literacy, ownership, and collaboration within underserved communities. To issue a call to action for minorities to explore opportunities like Amazon DSP and real estate investment. Key Takeaways Early Career & Education Started young in real estate, embraced discomfort in rooms dominated by older professionals. Leveraged millennial tech skills (social media marketing) to help veteran brokers grow. Earned a doctorate degree and became a licensed real estate broker. Social Media as a Business Tool Built a strong presence on TikTok (90K followers) and other platforms. Helped older real estate firms thrive by creating digital visibility. Emphasized that “business must look as good online as in person.” Financial Literacy & Homeownership African-American communities often lack foundational financial knowledge. Key barriers: misunderstanding credit, fear of debt, and lack of exposure to ownership benefits. Advocates teaching the difference between good debt (real estate) and bad debt (consumer credit). Real Estate Process Initial onboarding: credit score, income, tax filing. Connect clients with lenders, secure pre-approval, then negotiate and close within 30–45 days. Uses property tours as motivation even for those not yet approved. Pooling Resources for Wealth Industry dominated by white men and foreign investors who use syndication. Dr. Lee created a private family fund with fraternity brothers and friends. Acquired 150+ apartment units and commercial properties by pooling resources and forming LLCs. Amazon DSP Opportunity Owns an Amazon Delivery Service Partner business (42 trucks, 200 employees). Offers minorities a chance to apply for DSP with $10K grant. Taught him true CEO skills: HR, payroll, compliance, and scaling operations. Construction Business Entered construction after experiencing exploitation in fix-and-flip projects. Learned the business side (permits, change orders) and got licensed. Built major projects like a 10,000 sq. ft. restaurant in Atlanta. Advocates for Black representation in construction, an industry dominated by whites and Hispanics. Personal Background Raised in New Orleans during Katrina by a single mother and grandparents. Mother invested FEMA checks into real estate, teaching him property management and renovation skills early. Believes knowledge is power and emphasizes planning and consistency. Notable Quotes On embracing discomfort:“I learned to embrace the uncomfort and make it one of my biggest strengths.” On social media:“You have to make your business look the same way online as in person.” On financial literacy:“Real estate is always going to be good debt. Bad debt is the Macy’s card.” On collaboration:“Pooling resources shows how far we can go and how fast we can go—but together.” On planning:“If you don’t plan, you plan to fail. All you have to do is stick to the plan.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

8 Jan 22min

Money Tips: Financial Expert offers strategic financial strategies, and one-on-one c

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Laura Finney. A seasoned financial literacy educator and coach. Laura shares her deeply personal journey into financial education, sparked by a lack of preparedness in her own life and a family experience that resulted in the loss of generational wealth. Through candid storytelling and practical advice, she empowers listeners to take control of their financial futures with strategic planning, budgeting, and mindset shifts. 🧭 Key Themes Financial Empowerment: Building financial literacy to live life on your own terms. Generational Wealth: The importance of estate planning and legacy preservation. Budgeting & Cash Flow: Identifying spending leaks and creating emergency funds. Mindset Over Age: Rejecting age as a limitation to financial or personal growth. Community Impact: Educating underserved communities and promoting financial independence. 🗂️ Episode Outline Introduction by Rushion McDonald Purpose of the show and encouragement to learn from others’ success stories. Meet Laura Finney Financial coach and educator with a mission to empower through financial literacy. Turning Point at 50 Laura’s wake-up call after her 50th birthday and the realization of financial unpreparedness. Family Legacy Lost A powerful story of losing family land due to lack of a will, now replaced by an Amazon facility. Common Financial Mistakes Taking advice without personalized planning. Misunderstanding retirement and financial independence. Advice for 30s and 40s Pay yourself first. Avoid inaccessible savings vehicles. Start planning early. Budgeting Tips Cut back on dining out, personal care, and entertainment. Build emergency funds—even starting with $1/day. Financial Misconceptions Living for today vs. planning for tomorrow. The myth of “having time” to save later. How Laura Works with Clients Initial consultation → personalized interview → strategic financial roadmap. Closing Thoughts Encouragement to take control of your financial future and live life on your terms. 💬 Notable Quotes “Nobody’s really retiring. We’re not great-grandma on the porch with lemonade anymore.” “Don’t let age define how you live your life.” “Everything starts with a budget.” “You can’t chase money. You have to plan for it.” “If you can save a dollar a day, you can build an emergency fund.” 👤 About the Guest: Laura Finney Laura Finney is a financial literacy educator with over eight years of experience in the financial services industry. She specializes in delivering personalized financial literacy programs, workshops, and one-on-one consultations. Her mission is to help individuals and families achieve financial stability and long-term success through education, strategic planning, and empowerment. 📞 Contact Laura Finney Website: LauraFinneyEnterprises.net #BEST #STRAW #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

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