257: Innovating through Empathetic Collaboration with Turi McKinley

Turi McKinley talks intuitive design thinking as an alternative approach to problem solving.

You’ll Learn:

1) The importance of human empathy in problem solving

2) Three keys to apply the design thinking process in your organization

3) Pro-tips for getting brilliant ideas flowing when you collaborate

About Turi

Turi McKinley is the Executive Director of Org Activation at frog design. Turi’s 15+ years in design encompasses design research, interaction and service design, and currently focuses on driving change within innovative teams and organizations. Turi leads frog’s capability building and process design practice across frog’s global studios, and with frog’s clients. With clients, she had led transformation efforts for GE as they developed a user centered software capability; for health insurance companies seeking to develop new customer relationships; and CPG firms developing ways of working faster and more iteratively.

Items Mentioned in this Show:

• Turi’s Company: Frog Design
• Turi’s Course on Linkedin Learning
• Book: The Dispossessed by Ursula K. Le Guin
• Freakonomics Radio Podcast: How to Launch a Behavior Change Revolution

View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep257.

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