Geoff Cook on Building a Crypto Name: "The Strongest Brands Compete on Emotion"

Geoff Cook on Building a Crypto Name: "The Strongest Brands Compete on Emotion"

In this week’s episode I speak with Geoff Cook, co-founder of Base, a design studio with huge clients from all industries, including The New York Times, MoMA, ING Bank and large-scale projects like JFK’s Terminal 4 and the Meatpacking District in New York. Geoff hopes to soon add crypto to the list. He recently wrote an article stating that "For Crypto, Branding Could be the Highest Currency” as the success of these projects will rely on communicating complex concepts and features to gain mass adoption. We discuss that crypto is in its teenage years in terms of branding: crypto, and especially DeFi projects, are rebelling against traditional finance and web2, but they’re still seeking to belong to a group and are not expressing their own individual characteristics and values. This is making all DeFi brands look alike. Geoff says that a company, or in the case of crypto, a protocol, that wants to build a powerful brand needs to figure out the story they want to tell.

Thanking our sponsors:

  • Matcha, which routes orders across DEXs on Ethereum, Polygon, BSC, fantom, and Avalanche to provide the best possible prices without taking any commissions.
  • Tracer Perpetual Pool tokens, leveraged tokens that can be put into cold storage OR used as collateral throughout the DeFi economy without worrying about liquidation risk, or margin requirements
  • Balancer, one of the leading DeFi automated market makers (AMM) for multiple tokens. Dive into their pools here!
  • Kraken, consistently rated the best and most secure cryptocurrency exchange, which can get you from fiat to DeFi

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Omer Goldberg: The DeFi Exploit That Exposed a Bigger Problem

Omer Goldberg: The DeFi Exploit That Exposed a Bigger Problem

A new DeFi exploit triggered millions in losses, but the deeper story is about risk. In this episode, Omer Goldberg, founder of Chaos Labs, explains how the attack unfolded, why the damage spread acro...

30 Mars 41min

How the DTCC is Tokenizing $100 Trillions in Assets | Tom Sullivan

How the DTCC is Tokenizing $100 Trillions in Assets | Tom Sullivan

What happens when the institution at the center of U.S. market plumbing starts putting securities onchain?In this episode of The Defiant, Chris Storaker sits down with Tom Sullivan, Managing Director ...

20 Mars 42min

Will Aave’s New Plan Change DeFi Forever? | Stani Kulechov Explains

Will Aave’s New Plan Change DeFi Forever? | Stani Kulechov Explains

New Podcast with Aave founder Stani Kulechov just dropped: Aave is at a turning point - will the Aave Will Win proposal lead to innovation or chaos? Aave is navigating a pivotal moment with the recent...

13 Mars 52min

Optimism Is Done With “Ethereum Alignment” — Users Come First

Optimism Is Done With “Ethereum Alignment” — Users Come First

In this episode of The Defiant Podcast, Camila Russo sits down with Jing Wang to discuss how Optimism is evolving and why the debate over what counts as a “real” Ethereum L2 might be missing the point...

6 Mars 36min

Did L2 Fragment Ethereum? - With Yuval Rooz, CEO of Digital Asset, Co-Founder of Canton

Did L2 Fragment Ethereum? - With Yuval Rooz, CEO of Digital Asset, Co-Founder of Canton

Layer 2 was supposed to scale Ethereum.But what if it fragmented it instead?In this episode, we break down:• Why public chains are “expensive databases”• Why composability is Ethereum’s real value• Wh...

27 Feb 51min

The Bitcoin Renaissance Legacy : Beyond Digital Gold Ep. 2

The Bitcoin Renaissance Legacy : Beyond Digital Gold Ep. 2

Bitcoin Renaissance or JPEG Hype?In 2023, Bitcoin had what many called a renaissance.NFTs on Bitcoin.BRC-20 tokens.Runes.10x transaction spikes.Fee revenue surging to levels not seen since 2017.And th...

26 Feb 20min

Why DAO Governance Always Turns Political

Why DAO Governance Always Turns Political

"In a decentralized governance system, it's unavoidable to develop politics."Rune Christensen explains why DAO governance becomes a struggle for resources, how the "iron law of bureaucracy" emerges, a...

20 Feb 55min

Robinhood’s Crypto Head Johann Kerbrat on Why Public Blockchains Will Win

Robinhood’s Crypto Head Johann Kerbrat on Why Public Blockchains Will Win

Robinhood is opening the testnet for its Arbitrum-based Ethereum Layer 2. In this episode, we sit down with the fintech’s head of crypto, Johann Kerbrat, to discuss the strategic move to build on Ethe...

11 Feb 41min

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